Before you begin

• Check that you have access to your website's Signal account.
• Set up your site's pages with how tags are implemented (in the Sources tab).
• Create a Facebook pixel.

Set up your tags:

1. Log in to Signal.
2. Go to the Signal Data Hub.
3. Click Add a Tag from the Tags page.
4. Search for Facebook in the tag search box.
5. Select the Facebook pixel tag.
6. Enter a name and description.
7. Go to the Pixels page in Facebook Ads Manager.
8. Copy your pixel ID.
9. Back in Signal, paste the pixel ID into the field and select a standard event.
10. Select any additional item details.
11. Click Create tag.

Measure actions that matter to your business

To track specific data elements and events on particular pages of your website using the Facebook pixel, you'll need to configure your data elements and conditional events. Here's how:

1. Go to the Data tab.
2. Select Add Data Element or Add Event.
3. Configure the desired data element or event to be passed using either jQuery or JavaScript.

Once configured, the data elements and events can be assigned to the appropriate pages, and then selected when configuring the Facebook pixel tag for passing the dynamic values.

Check if your pixel is working

Once you've uploaded all your events, you should check if your pixel is firing correctly. To check that your pixel is working properly on your live site:

1. Go to the page where the pixel has been placed. If it's working, the pixel will send information back to Facebook and you'll be able to see activity on the Pixels page in Ads Manager. Your pixel's status will also be set to Active.
Note: The activity column reports all conversion events, regardless of whether or not they're associated with an ad.
2. If this page says No activity, then take a look at the Facebook Pixel Helper troubleshooting guide.