Make your brand stand out

Instagram is a place that people go to discover and become inspired by the images they see. As a business on Instagram, you should focus your Instagram advertising campaigns around three key objectives: on brand, concept driven and well crafted.

Make sure that your images are on brand

1. You should use high-quality images in your Instagram ads. Your ads should be creative while also showing your brand's point of view. For images that you use in your Instagram ads, find different ways of incorporating your brand's logo, icon or a colour scheme that's recognisable to the audience that you're trying to reach.
2. Consistency is part of creating an on-brand Instagram campaign. When people see your images in their Instagram feed or visit your Instagram Profile, they should know that it's your brand and understand the message that you're trying to get across. Bear in mind that the images you share on Instagram should be consistent even if you use some images as organic content and others as ads.

Use images that are concept driven

What do you want your message to be? What do you want people to think or feel when they see your ad? How do you want people to describe your brand? You should ask yourself all of these questions before sharing images on Instagram.

• Tell a story: Take a series of images that tell a story about your brand and share them over a period of time.
• Try a specific visual treatment: Use different filters to create a visual mood with your images. You could even use a series of different filters to show a change in mood overtime.
• Develop a theme: Create a series of unique images that all share a common theme. For instance, you could show a group of friends going to the beach and the activities that they did there, or you could show a single object in multiple settings.

Make sure that your images are well crafted

You don't have to be a photographer to create beautiful images on Instagram. Just bear the following in mind as you create images for Instagram:

• Strong focal point: Sometimes, keeping your images simple is the best way to make them stand out. Avoid making your images too complex or busy. Instead, focus on one or two places where you want to draw people's eyes. As a best practice, one focal point should include a brand logo or another brand element that's recognisable to your audience.
• Framing and balance: Straighten out images to make them look cleaner and consider symmetry and the rule of thirds as you're taking your images.
• Lighting and detail: Make sure that you use clear images that are high-resolution. Pixelated images and images with bad lighting or other flaws may not perform as well on Instagram.

Check to make sure that your ads follow our Advertising Policies

Facebook and Instagram ads should follow our Advertising Policies.

Create Instagram video ads that work

Create Instagram Stories that work

Create an Instagram image ad in Creative Hub

* Nguồn: Facebook