Event ads help increase responses or ticket sales on a website that you use and give your event a presence. Event ads also allow you to target people who might be interested in your event and retarget people who've expressed interest in the past. You can choose video, photo or more creative formats to attract the audience you want.

Event ad objectives

Once you've created a Facebook event, you can create an event ad when you choose the Traffic, Engagement or Conversions objectives in Ads Manager.

• The Traffic objective helps to drive clicks to your website or app.
• The Engagement objective helps to get more RSVPs for your event.
• The Conversions objective helps to increase ticket sales.

* Nguồn: Facebook