If you are already running Facebook ads, you can add Instant Articles to your campaigns by using automatic placements, or by ticking the Instant Articles box in any of Facebook's interfaces, as well as the ads API.

If you are creating new ads, we recommend using automatic placements. If you edit placements, you'll have the ability to select Instant Articles as a separate ads placement option in Ads Manager. Note that not all formats and objectives are eligible for delivery in Instant Articles.

* Nguồn: Facebook