About targeting expansion

30/11/2019

Targeting expansion gives us the option to expand your target audience if we think doing so will get you better results. It allows us to adjust your interest-based targeting to reach more people who may get you more and/or cheaper results.

It's available for ad sets that are part of campaigns using the Conversions, App Install, Lead Generation, Post Engagement or Traffic marketing objectives.

  • Conversions or App Install campaigns: New audiences are opted into targeting expansion by default. You can opt out by unticking the box.
  • Lead generation, traffic or post engagement campaigns: New audiences are opted out by default. You can opt in by ticking the box.

  • Ads created from your Page that have a "Send WhatsApp Message" button: All audiences use targeting expansion. If you don't want to use targeting expansion, you can remove the button or choose a different one.

Frequently asked questions

Does targeting expansion affect Custom Audiences?

No.

If targeting expansion is turned on for an ad set that's using both a Custom Audience and interests for targeting, we'll explore other interests, but only amongst those in the Custom Audience.

How does targeting expansion work for saved audiences?

If a saved audience was opted into targeting expansion when you first created it and you use it as part of a lead generation, traffic or post engagement campaign, you can decide if you want to keep targeting expansion on or turn it off by duplicating the audience without targeting expansion.

If a saved audience wasn't opted into targeting expansion when you first created it and you use it as part of a conversions or app installs campaign, you can decide if you want to keep targeting expansion off or turn it on.

Am I just creating a Lookalike Audience when I use targeting expansion?

No, but the underlying concept is similar.

If I explicitly exclude people from my target audience, could they be added back in by targeting expansion?

No.

If I use targeting expansion, will my target audience definitely be expanded?

No. It will only be expanded if we think doing so will get you better results. (Although we can't guarantee results, testing showed that targeting expansion can lead to better results.)

Is there a way to check whether my target audience was expanded?

No.

Are there any metrics I can view in ads reporting related to targeting expansion?

No. However, you can compare the results you got before using this feature to those you got after you started using it to get an idea of its effectiveness.

* Nguồn: Facebook