Featured products

In the Products Featured in News Feed section, choose how you want to show the four product images below your main image or video. You have two options for selecting which products to showcase:

• Dynamically selected (recommended): Allow Facebook to choose four products from your product set. By default, the four images are ranked by the popularity or likelihood of purchase.
• Customise up to four products to feature: Click Customise to select four specific images from your product set. The product images that you select aren't ranked by likelihood of purchase.

Feature products from your catalogue

If you have a catalogue that you want to pair with your ad, you need at least four products. However, It's recommended to use a large product set (more than 50) in case products go out of stock. When you run out of stock of a certain product, your product set automatically updates to show people items currently in stock. A large product set also allows Facebook to select the most relevant products from your product set and encourages people to explore more of the products that you offer on your website or in your app.

To tag your products, enter the name of the product or the product ID. If you want to show where they appear in your lifestyle photos, click the product tag, and then select the area in the photo where the product appears.

Links

• When you add a link to your ad, send people to a destination that includes more products than what you're showing in the ad.
• Add a URL parameter to the ad so that you can identify where your ad traffic is coming from when people interact with your collection ad.
• Add URL parameters to the right location when you create the ad. If you add the URL parameters to your destination URL, you'll track the number of people who click the link to your website and not on your products.

Creative

• Choose various different products for the images below your main creative so that people tap More and discover more of your products.

* Nguồn: Facebook