Ads for adult friend finders or dating sites with a sexual emphasis aren't compliant. Ads for other online dating services are only allowed with prior authorisation from Facebook. Visit the Advertiser Policy site for more detail on how the policy is applied.

To be a registered dating partner, please contact your Facebook representative. If you don't have a Facebook representative, fill in this form to begin your application process. The Policy team will contact you directly with an answer within 30 days.

Directions if you're using Ads Manager to create your ads:

In order for your targeting to be compliant with Facebook's policies, you should follow the instructions below when building your audience.

1. In Ads Manager, create an ad and go to the ad set to define your audience.
2. Click in the text field next to Detailed targeting.
3. Search for "single" and select Single > Relationship Status and Unspecified > Relationship Status.
4. Next, click Narrow audience directly below the Detailed targeting section.
5. Search for any other interests that you want to add, such as hobbies.
6. Finish creating your ad.

Steps if you're using the API to create your ads:

If you're using the API to create your ads for dating services, you should use AND statements between each set of targeting requirements. For example, create an audience for people who match:

Relationship Status: Single or Unspecified 
And Interested In: Dating

The following example is compliant. With this targeting, you could reach people who are single AND interested in dating.

These targeting requirements must be met in order for dating ads to be approved to run on Facebook.

* Nguồn: Facebook