When you work on campaigns that you have exported in spreadsheets from Ads Manager, the field names and column names in the import/export spreadsheet do not match what you see in Ads Manager. Below is a mapping of field names to spreadsheet column names ( field name → spreadsheet column name) between Ads Manager and the import/export spreadsheet. These mappings apply to fields that appear in the ad creative section, not in audiences or optimisation.

Note: Leave the Story ID column blank when using the ad fields below. Otherwise, Ads Manager will ignore the values that you provide for your ad creative and use the Page post specified by your Story ID instead. Please also set the Creative type column as Page Post Ad.

Traffic and conversions

• Facebook Page → Link Object ID (use format o:123456789 where 123456789 is the ID of your Page)
• Website URL → Link
• Text → Body
• Headline → Title
• Link Description → Link Description
• Display Link → Display Link
• Image → Image Hash (use format 13e564b42dd6329a6942a152aef7674d or 123456789:13e564b42dd6329a6942a152aef7674d where 123456789 is the ad account ID where the image is stored). Use the Image column instead of Image hash to provide the filename of an image that will be included when uploading your spreadsheet.
• Call to Action → Call to Action (corresponding values listed below)

  • Book Now → BOOK_TRAVEL
  • Download → DOWNLOAD
  • Learn More → LEARN_MORE
  • Shop Now → SHOP_NOW
  • Sign Up → SIGN_UP

Engagement (Post Engagement)

• Facebook Page → Link Object ID (use format o:123456789 where 123456789 is the ID of your Page)
• Text → Body
• Image → Image Hash (use format 13e564b42dd6329a6942a152aef7674d or 123456789:13e564b42dd6329a6942a152aef7674d where 123456789 is the ad account ID where the image is stored). Use the Image column instead of Image hash to provide the filename of an image that will be included when uploading your spreadsheet.

Video views

• Facebook Page → Link Object ID (use format o:123456789 where 123456789 is the ID of your Page)
• Text → Link Description
• Video → Mobile App Video (use format v:123456789 where 123456789 is the ID of your video)
• Video Preview → Video Thumbnail URL (this is an image URL generated by Facebook after selecting a custom thumbnail)
• Website URL → Link
• Display Link → Display Link
• Call to Action → Call to Action (corresponding values listed below)

  • Book Now → BOOK_TRAVEL
  • Download → DOWNLOAD
  • Learn More → LEARN_MORE
  • Shop Now → SHOP_NOW
  • Sign Up → SIGN_UP
  • Watch More → WATCH_MORE

Event responses

• Facebook Page → Link Object ID (use format o:123456789 where 123456789 is the ID of your Page)
• Event → Link (the URL for your Facebook event)
• Text → Body

* Nguồn: Facebook