Likes and interests allows you to refine your advert's target audience based on what they've included in their Profiles, as well as the Pages, groups and other things on Facebook that they've connected with. This includes sections such as interests, activities, favourite music, films and TV programmes.

Your audience won't be shown the advert because they search for the term that you've targeted or as a result of other actions that they take on Facebook.

* Nguồn: Facebook