Dynamic ads for automotive are a type of dynamic ad that's optimised for people who are in the market for a vehicle. Like dynamic ads, dynamic ads for automotive uses your Facebook pixel or SDK to show ads to people who've already shown interest in your business by taking actions that you care about on your site.

Advantages

Dynamic ads for automotive allow manufacturers and dealers to upload their entire catalogue of vehicle inventory with relevant details such as make, model and year, and then show the most compelling inventory and features. It then automatically generates ads that show the most compelling inventory to the right audiences – driving them towards vehicle detail pages, lead submission forms or other valuable places.

With a single integration, you can make sure that your most relevant vehicles are always being shown to potential vehicle buyers – allowing you to focus on closing the sale.

Benefits

• Convenient one-off setup. Dynamic ads for automotive are automatic, efficient and adaptable – you only have to set up your campaign once to promote all of your inventory, without having to create each ad separately.
• Deliver ads to people who want to see them. With dynamic ads for automotive, you can automatically serve up ads with real-time availability and pricing to people based on vehicles that they show intent to purchase.
• Reach people across devices. Your ads will appear on web and mobile, regardless of the device they originally used to see your product.
• Your campaigns are always on. Your campaigns are automatically set to reach people with the right inventory at the right time, based on the actions that they take on your website or app.

Learn how to set up dynamic ads for automotive.

* Nguồn: Facebook