Customer relationship management (CRM) software allows businesses to build and manage relationships with prospective and current customers. For example, each time you get a new lead on Facebook, you can use a CRM to manage the follow-up interactions that you have with that customer about your product or service.

Integrating your CRM, or other customer system, can help ensure that the leads you generate through your Facebook lead ad campaigns are followed up with in a timely manner and may yield a higher rate of conversion.

Benefits of using an integrated CRM solution:

• With an integrated CRM solution, you'll no longer need to manually download your leads from Facebook and save them in spreadsheets or upload them to other tools that you're using. After setting up lead ads on your CRM software, all of your new leads will be available to access and manage through your CRM software automatically and in real time.
• Integrated CRM software allows you to take real-time action on new leads. In general, the longer you wait to follow up with a new lead, the less likely that lead is to convert or become a customer later. For example, one response management study of web-generated leads found that a lead who was contacted five minutes after submission is 21 times more likely to turn into a qualified lead than if contacted 30 minutes after submission [source: http://www.leadresponsemanagement.org/lrm_study; 2009].
• CRM software provides an easy way to confirm people's interest in your business or service. For example, people may see your lead ad, take action on it and after completing these steps, will receive an automatic email from your CRM asking them to confirm their information. This secondary confirmation is beneficial because it helps ensure that the people taking action on your lead ad are really interested in hearing more from you, which may improve your conversions later on.
• Using a CRM solution may help drive lower costs per lead by improving efficiency. Since CRM software can allow you to see your leads in real time, you can get in touch with those leads sooner. In general, the sooner you contact a new lead, the more likely that lead is to convert later.
• Facebook already has integrations with a number of CRM software providers, so it's easy to get started or set up Facebook lead ads with a CRM solution that you're already using.

* Nguồn: Facebook