There are two advertising options in Messenger: Ads in Messenger Inbox and ads in Messenger Stories.

Ads in Messenger Inbox

Ads appear in Messenger Inbox between conversations. When someone clicks on an ad, they'll be sent to the destination that you chose during ad creation. Inbox ads are automatically delivered to the placement that's most likely to drive campaign results at the lowest possible cost. When creating ads in Messenger, you can target people based on what they have included in their profiles, Pages, groups and other connections on Facebook and Instagram.

Ads in Messenger Stories

Ads appear in Messenger Stories between organic stories, similar to those used across Facebook Stories and Instagram Stories. Advertisers can use the Messenger Stories placement to increase the reach of their Instagram Stories and Facebook Stories campaigns.

Learn more

• Create ads in Messenger Inbox

• Create ads in Messenger Stories

• Objectives and formats for Messenger placements

* Nguồn: Facebook