How it's used

Your Facebook Page lets you promote your business and engage with people on Facebook. This metric allows you to see how people interacted with your Page and posts because of your ads, indicating how relevant your ads were to your audience.

How it's calculated

Page engagement counts interactions with your Facebook Page and its posts attributed to your ads. Page engagement can include actions such as liking your Page, reacting with "Love" to a post, checking in to your location, clicking a link and more.

Related metrics

• Cost per Page engagement
• Page likes
• Post engagement

Further reading

• Get people to engage with your post
• Getting Likes for your Page