Ask the right questions on your lead ad instant form to accomplish your business goals
30/11/2019
Depending on the type of product or service you want to advertise, here are some questions you can ask in your lead ads instant form to collect the data you need from potential customers.
| Business goal: What you want to drive with your lead ads. | Industries | Commonly requested user information | Common custom questions |
|---|---|---|---|
| Newsletter sign-up | All, especially entertainment and media | Email address, gender | Newsletter preferences (e.g. "How often do you want to hear from us?") |
| Enquiry/interest forms | Education, professional services, financial services | Full name, email address, phone number, company name, postcode | What's your desired field of study? When was your enrolment date? What type of legal service are you? |
| Applications, pre-orders, sign-ups | Financial services, e-commerce/retail, professional services | Email address, phone number, full name | Qualifying questions (e.g. "What products are you interested in?") |
| Sign-ups for deals, vouchers, offers | Retail/e-commerce | Email address, postcode, gender | What would you like to receive vouchers for? Select all categories that apply. |
| Registrations for events, conferences | Entertainment, B2B | Email address, phone number, full name | Event preferences (e.g. "Which speakers would you like to see?") What size is your company? What size is your sales team? What's your primary trade? |
| Contests | All | Email address, phone number, full name | Which product/flavour/category would you vote for? |
| Insurance quote | Financial services | Email address, phone number, marital status | Do you currently have [blank] insurance? When would you like to move? |
| Vehicle quote/car configuration | Automotive | Email address, phone number, postcode | What's the make and model of your car? What year was your car manufactured? What's your car's annual mileage? |
| Test drive | Automotive | Email address, phone number, postcode | Which model are you interested in? When would you like to purchase your next vehicle? Are you planning on renting or buying? |
| Sampling | Consumer packaged goods (CPG) | Street address | What product are you interested in? How many people are in your household? |
| Download a white paper, sign up for a webinar | Business to business (B2B) | Email address, work phone, phone number, company name | How many employees do you have? What product are you interested in? When would you be looking to evaluate the service? |
You can also add custom questions to the contact form of your lead ad. Learn how to add a custom question.
* Nguồn: Facebook