If a business partner uses the Boost Post button in Page Insights or Business Manager, the only available objective is Page Post Engagement.

If a business partner selects Use existing post when creating an ad in Ads Manager, six objectives are available:

• Video Views
• Brand Awareness
• Engagement (Page post)
• Reach
• Traffic (only website/Messenger)
• Conversions (only website/Messenger)

The following objectives are not available:

• Engagement (event response, Page likes)
• App Installs
• Lead Gen
• Product Catalogue
• Store Visits
• Traffic (app)
• Conversions (app)

* Nguồn: Facebook