Using reach and frequency buying with the reach objective
30/11/2019
Note: Access to the reach and frequency buying type is being rolled out gradually and may not be available to you at this time.
Using the reach objective with the reach and frequency tool will result in the highest reach available with the reach and frequency buying type.
When should I use reach and frequency and the reach objective together?
Reach and frequency buying is ideal for advertisers who value predictable reach and controlled frequency. If you care most about maximising your reach in a predictable way, use the reach and frequency buying type and the Reach objective together.
If you care about reaching people who are more likely to recall your ads, using the Brand Awareness objective is recommended.
If you care about maximising video views, the Video Views objective is recommended.
* Nguồn: Facebook