1. Go to the website on which you're tracking conversions and visit the conversion confirmation page. That's the page customers see after they've completed a conversion, like a "thank you" page after they make a purchase or sign up for a newsletter.
2. Check the source code for the page. In Google Chrome, click View, then click Developer, then View Source. You can also right-click to choose View Page Source. Steps will be different in other browsers.
3. Now look for the conversion tag code. If the tag was successfully placed, you'll see a comment tag that looks like this: . The {Action name} should be the one you entered earlier in the field "Action name."
4. If the tag isn't on the page, you or whoever maintains your website will need to go through the conversion tracking setup process and add the tag.

Here are some options for verifying that conversion tracking and your tag are set up correctly. It’s best to use one of the first two options, since the other option requires you to click on your ad, and you’ll be charged for the click. (If you're very familiar with website code, see the "Using debugging tools" section below. It'll show you another way to verify conversion tracking without costing you a click.)

• Use Tag Assistant
  Tag Assistant is a free Chrome Extension that automatically checks Google code snippets on any page in real time. It’ll show you the tags and errors found, help you resolve the problem, and make suggestions for improvements, including updates to old code. Download and install Tag Assistant via the Google Chrome Store or visit the Tag Assistant Help Center for more information.

​Validate your AdWords conversion tracking tag with Google Tag Assistant

• Wait for a conversion to show up in 24 hours
  If you know that a click on your AdWords ad resulted in a conversion, and you know the click occurred after you activated conversion tracking, wait for the conversion to appear in your AdWords account.
• Complete a test conversion on your site and wait for the conversion to appear on AdWords
  Run a search for one of your active keywords on Google and click on your AdWords ad. You can then complete a test conversion on your site. After completing the conversion, it'll appear in your AdWords account within the next 24 hours.

After following the steps for one of these options, you can see conversions in your AdWords account by clicking the Campaigns tab, or by going to the Tools tab and selecting "Conversions."

Some content management systems or WYSIWYG ("what you see is what you get") editors remove the asterisk from the /* */ sections of your conversion tracking script.

If you use any form of visual editor to insert JavaScript into your pages, check to make sure it hasn't incorrectly changed the script by eliminating the asterisks in the CDATA code. If it has, add in asterisks in the second and sixth line of your tracking script so that it matches the correct version of the code.

Incorrect

The language="JavaScript" attribute is an old script tag attribute. In some browsers, and under certain circumstances, this can cause issues with the way the script is executed. To fix this, you’ll want to delete this section of code.

Incorrect

The sale value in your tag shouldn't contain a currency prefix ($) or commas (,). If you insert "$20.00," for example, JavaScript will recognize this as a text string instead of a number. This would cause an error, which would mean no conversion or conversion value would be recorded. See these articles for more information about providing conversion value and currency in your tag and tracking transaction-specific conversion values.

Incorrect

Correct

Each time a conversion tag runs, it makes a request to the following URL, where the “XXXXXX” will be your conversion ID (this number length varies):

http://www.googleadservices.com/pagead/conversion/XXXXXXXX/

The request that's sent here includes a number of parameters—or values. You can review the requests that your tag sends to make sure it's working properly. When you do, look for these elements to confirm they match the conversion tag generated for the conversion action:

• Conversion ID: The unique number that's specific to your AdWords account.
• Conversion label: The unique label that matches the name of the conversion in your AdWords account.

Using a debugging tool, you can see the information sent between your web browser (also know as a client) and the server. This will help you examine the conversion tracking request sent by your browser and identify whether or not the correct conversion ID and label are included.

Available debugging tools

Debugging with Chrome Developer Tools

1. Open in a new tab in Chrome.
2. Click the Chrome menu icon on the browser toolbar, select View, then Developer, and then Developer Tools.
   If you don't see the Chrome menu, you can open Developer Tools by pressing Control - Shift - I keys (in Windows) or Command - Option - I (on a Mac).
3. Click on the Network tab.
4. Leave the developer tools window open.
5. Navigate to the page that contains the conversion tracking tag.
6. Look for the request: www.googleadservices.com.
7. Examine the components of the conversion tracking request to verify it matches your account and conversion name.

Checking the conversion request

All conversion tracking requests begin with the same URL structure:

www.googleadservices.com/pagead/conversion/

The full request will look something like this:

      http://www.googleadservices.com/pagead/conversion/123456789/
       
        ?

        random=1309518235472
        
        &cv=6        
        &fst=1309518235472
        &num=1
        &fmt=2
        &value=0        
        &label=AAAAAAAAAAAAAAAAAAA        
        &bg=ffffff
        &hl=it
        &guid=ON        
        &u_
        h=1200
        &u_w=1920
        &u_ah=1174&
        u_aw=1920
        &u_cd=24
        &u_his=2
		&u_tz=60
        &u_
		java=true
        &u_nplug=19
        &u_nmime=97
        &
		url=http%3A//www.example.com/conversion-page.html
		

The number after www.googleadservices.com/pagead/conversion/ should match your conversion ID, and the characters after &label= should match your conversion label. If they don't, this tag is most likely tied to a different conversion action.

To fix this, you may need to generate new conversion tag for this conversion action and place it on your site, or check with anyone else who has access to your website code to see if they've installed a conversion tracking tag for a different conversion action.

Keep in mind: If you switch to cross-account conversion tracking, any conversion actions set up in your managed accounts will stop tracking conversions for new clicks, regardless of the status of your tag. The conversion action will, within its own window, continue to track conversions for those clicks that happened before you made the switch. When you opt into cross-account conversion tracking, you can only track conversions in the manager account.