Use image ads in different sizes
Image ads capture people’s attention across the Google Display Network’s 2 million websites and apps. Google Ads gives you several ways to create image ads—Ad Gallery templates, responsive ads, and uploading Display ads. You can upload custom image ads or use responsive ads.
Before you begin
Make sure that uploading custom image ads is the best choice for you. You also have the option to create image ads that fit just about anywhere across the Display Network with responsive ads. Even for advertisers who do use uploaded image ads, a best practice is to create additional responsive ads to cover sizes unavailable as uploaded image ads. Learn how to create a responsive ad.
Keep in mind that you can run multiple kinds of ads, not just image ads, from the same Google Ads account and, in some cases, from the same campaign. Learn about the different campaign types and available ad formats.
Instructions
Before creating your ad in Google Ads, you’ll need to prepare an image file that is sized and formatted appropriately. The specifications and dimensions are listed below.
When uploading a .zip folder, the maximum number of files that can be included is 40. Learn how to create and upload an image ad.
Note: Some ad sizes will show only in certain regions.
Specifications
Animated and non-animated image ads
File types |
|
Formats | GIF, JPG, PNG |
Max. size | 150KB |
Ad sizes |
|
Square and rectangle | |
200 × 200 | Small square |
240 × 400 | Vertical rectangle |
250 × 250 | Square |
250 × 360 | Triple widescreen |
300 × 250 | Inline rectangle |
336 × 280 | Large rectangle |
580 × 400 | Netboard |
Skyscraper | |
120 × 600 | Skyscraper |
160 × 600 | Wide skyscraper |
300 × 600 | Half-page ad |
300 × 1050 | Portrait |
Leaderboard | |
468 × 60 | Banner |
728 × 90 | Leaderboard |
930 × 180 | Top banner |
970 × 90 | Large leaderboard |
970 × 250 | Billboard |
980 × 120 | Panorama |
Mobile | |
300 × 50 | Mobile banner |
320 × 50 | Mobile banner |
320 × 100 | Large mobile banner |
*Animated ads (GIF) | Animation length and speed: Animation length must be 30 seconds or shorter Animations can be looped, but the animations must stop after 30 seconds Animated GIF ads must be slower than 5 FPS |
Animated image ads
File types |
|
File type | .GIF |
File size | 150 KB or smaller |
Image sizes |
|
Square and rectangle | |
200 × 200 | Small square |
240 × 400 | Vertical rectangle |
250 × 250 | Square |
250 × 360 | Triple widescreen |
300 × 250 | Inline rectangle |
336 × 280 | Large rectangle |
580 × 400 | Netboard |
Skyscraper | |
120 × 600 | Skyscraper |
160 × 600 | Wide skyscraper |
300 × 600 | Half-page ad |
300 × 1050 | Portrait |
Leaderboard | |
468 × 60 | Banner |
728 × 90 | Leaderboard |
930 × 180 | Top banner |
970 × 90 | Large leaderboard |
970 × 250 | Billboard |
980 × 120 | Panorama |
Mobile | |
300 × 50 | Mobile banner |
320 × 50 | Mobile banner |
320 × 100 | Large mobile banner |
Animation length and speed |
|
HTML5 ads
Requirements for using HTML5 ads
HTML5 ads are not available for all advertisers. You can submit a request to use HTML5 ads if they aren’t available in your account and your account meets the following requirements:
- Has a good history of policy compliance.
- Has a good payment history.
- Has more than US$1000 total lifetime spend.
You’ll receive an email update in about 5-7 business days when your request has been reviewed by the Google Ads team. In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.
Check your ads using the Google Ads HTML5 validator.
All HTML5 ads
File types
Formats: ZIP containing HTML and optionally CSS, JS, GIF, PNG, JPG, JPEG, SVG
Supported ad sizes |
|
Square and rectangle | |
200 × 200 | Small square |
240 × 400 | Vertical rectangle |
250 × 250 | Square |
250 × 360 | Triple widescreen |
300 × 250 | Inline rectangle |
336 × 280 | Large rectangle |
580 × 400 | Netboard |
Skyscraper | |
120 × 600 | Skyscraper |
160 × 600 | Wide skyscraper |
300 × 600 | Half-page ad |
300 × 1050 | Portrait |
Leaderboard | |
468 × 60 | Banner |
728 × 90 | Leaderboard |
930 × 180 | Top banner |
970 × 90 | Large leaderboard |
970 × 250 | Billboard |
980 × 120 | Panorama |
Mobile | |
300 × 50 | Mobile banner |
320 × 50 | Mobile banner |
320 × 100 | Large mobile banner |
Supported file size |
|
HTML5 ads created in Google Web Designer
Ad environment | When creating your ad in Google Web Designer, you must specify the “Google Ads” environment. |
Static and dynamic ads |
HTML5 ads can be both static and dynamic. Dynamic ads use information in a data feed to determine which images, text, and other information will be shown. To create a dynamic ad, you create an ad using placeholder elements for each piece of image or text you want to be dynamically generated, then bind data objects to each element. When the data feed changes, the elements that are bound to the data will reflect those changes automatically. |
Supported components |
|
Publishing for Google Ads | In Google Web Designer:
|
Limitations |
|
All other HTML5 ads
HTML requirements | HTML5 ads must include:
Explicit end tags (inline ending tags will not be accepted):
Alternatively, you can extract the inline svg into a separate file. |
Upload requirements | All code and assets must be referenced using a relative path to resources included in the .ZIP file. No external references are allowed except references to:
|
When uploading a .zip folder, the maximum number of files included is 40.
Keep in mind
UTF-8 must be used for non-ASCII characters
Regionally available ad sizes
Here are more image ad sizes that you can use, depending on the region where you show your ad.
Ad type | Dimension | Size limit | Regional use |
---|---|---|---|
PL billboard | 750x100 | 150 KB | Poland |
PL double billboard | 750x200 | 150 KB | Poland |
PL triple billboard | 750x300 | 150 KB | Poland |
Vertical rectangle | 240x400 | 150 KB | Russia |
Panorama | 980x120 | 150 KB | Sweden |
Top banner | 930x180 | 150 KB | Denmark |
Triple widescreen | 250x360 | 150 KB | Sweden |
Netboard | 580x400 | 150 KB | Norway |
* Nguồn: Google