Flashtalking

30/11/2019

Install click and impression tags to your off-Facebook media so that you can get a more complete picture of your conversion path. Then, import mapping data to make your dashboards and reports easy to understand. For example, with cost mapping, you can see return on ad spend (ROAS) and cost metrics.

In Facebook Attribution:

  1. Go to Settings, then click Ad Platforms.
  2. Click Add a Platform.
  3. Select Flashtalking from the list, then click Choose.
  4. Follow the onscreen instructions to navigate to the platform, install the tags, and set up the campaign mapping and cost mapping import. You can also reference the instructions below.

Install Tags

Install dynamic tags at the advertiser level to automatically capture click and impression data for all of your campaigns. If you choose to track individual campaigns, you'll need to install the tags manually on each new campaign.

If you need to track custom parameters like Creative ID, tags can be customized during tag creation in Facebook Attribution. If you choose to add them later, you'll have to reinstall your tags.

  1. Log in to Flasktalking and select the account you want to track.
  2. Navigate to Campaign List and select "+" > Third Party > Third Party Code 1. If you're already using third party code, select the next empty Third Party Code option.
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  1. In the Third Party Code field, paste the Facebook-provided Javascript impression tag.
  2. Click Save.
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Note: If you have an existing click event tag, you'll need to chain, or concatenate, the click tags together. Facebook-provided click tags are auto-enabled to redirect to other click event tags. The final chained click tag would appear like the example below:

https://ad.atdmt.com/c/img;adv=1111111111111;c.a=12345;p.a=12345; as.a=12345;qpb=1;cache=12345;?h=https://my.existing.clicktag.com/...

  1. Navigate to Campaign List. Click + in the top right, then select Third Party > Clicktags > ClickTag1.
  2. In the ClickTag1 field, paste the Facebook-provided click tag.
  3. Click Save.
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Import Mapping and Cost Data

Import mapping data to make your dashboards and reports easy to understand. With campaign mapping, you can see campaign and placement names instead of ID numbers. With cost mapping, you can see return on ad spend (ROAS) and cost metrics.

Automated Import (Recommended)

  1. Go to Flasktalking and navigate to Report Builder.
  2. From the navigation menu on the left, select Custom > Create Report.
  3. Enter a Template Title. For Report Type, select Summary. For File Type, select CSV. For Date Range, select Yesterday.
  4. In the Content section, select the advertisers or campaigns.
  5. In the Columns and Groupings section, select the following Levels and Metrics:

    Date, Campaign, Campaign ID, Site, Site ID, Placement, Placement ID, Creative, Creative ID, Impressions Delivered, Clicks, Total Cost

  6. Under Scheduling, set Repeats to Daily. This report will run until the Ending date, so set Ending to a date as far into the future as possible.
  7. Check the box next to Active and make sure it is green.
  8. Under Recipients, click Add. Paste the Facebook-provided Mapping Import Email and Cost Import Email addresses, as applicable.
  9. Click Save.
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  1. Go to Flasktalking and navigate to Report Builder.
  2. From the navigation menu on the left, select Custom > Create Report.
  3. Enter a Template Title. For Report Type, select Summary. For File Type, select CSV. For Date Range, select Yesterday.
  4. In the Content section, select the advertisers or campaigns.
  5. In the Columns and Groupings section, select the following Levels and Metrics:

    Date, Campaign, Campaign ID, Site, Site ID, Placement, Placement ID, Creative, Creative ID, Impressions Delivered, Clicks

  6. Under Scheduling, set Repeats to Daily. This report will run until the Ending date, so set Ending to a date as far into the future as possible.
  7. Check the box next to Active and make sure it is green.
  8. Under Recipients, click Add. Paste the Facebook-provided Mapping Import Email and Cost Import Email addresses, as applicable.
  9. Click Save.
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Manual Import

  1. Go to Flasktalking and navigate to Report Builder.
  2. From the navigation menu on the left, select Custom > Create Report.
  3. Enter a Template Title. For Report Type, select Summary. For File Type, select CSV. For Date Range, select Last 7 Days.
  4. In the Content section, select the advertisers or campaigns.
  5. In the Columns and Groupings section, select the following Levels and Metrics:

    Date, Campaign, Campaign ID, Site, Site ID, Placement, Placement ID, Creative, Creative ID, Impressions Delivered, Clicks, Total Cost

  6. Under Scheduling, set Repeats to Weekly. This report will run until the Ending date, so set Ending to a date as far into the future as possible.
  7. Check the box next to Active and make sure it is green.
  8. Under Recipients, click Add. Enter your email address.
  9. Click Save.
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Each time you add or rename a campaign, placement or ad set, you'll need to manually import mapping data. We recommend importing at least once a week to maintain consistency.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing mapping for to view more details.
  3. In the Platform section, click Import > Mapping data.
  4. Upload your report that contains the mapping data.
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For reporting accuracy, we recommend importing cost data at least once a week.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing cost data for to view more details.
  3. In the Platform section, click Import > Cost data.
  4. Upload your report that contains the cost data.
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* Nguồn: Facebook