View insights about reactions to your ad

30/11/2019

You can view insights about reactions to your ads in Ads Manager or from your Page Insights.

A reaction is a response to a Facebook post or ad in which a person chooses one of several emoticons (Like, Love, Haha, Wow, Sad, Angry) to indicate their feelings about the content of a post or ad.

We recommend that you don't use reactions as a way to decide whether or not your ad was successful. Instead, focus on metrics that align with your objectives. While reactions can indicate how your audience feels about the content of your ad, it's important to remember that there are a number of things that can affect which reactions a person chooses. For example, people may react to your ad's intent, its content, the creative in the ad, your brand and more.

View insights about reactions in Ads Manager

  1. Go to Ads Manager.
  2. Tick the box next to the campaign you want to view reactions insights for, and click View.
  3. Click the Columns drop-down, then select Customise columns.
  4. In the search bar, type Post reactions. A result for Post reactions should appear. Tick the box next to it and click Apply.

  5. Next, click Breakdown > By action > Post reaction type.

You should now see a breakdown of people's reactions to your post or ad.

* Nguồn: Facebook