About Ad Columns in Creative Reporting
30/11/2019
Creative Reporting offers additional columns at the ad set and ad levels to help you analyze the performance of each of your creative units.
| Columns | Ad settings and/or metrics shown |
|---|---|
| Performance (default) | Settings such as Bid Strategy, Last Significant Edit, and metrics such as Results, Reach, Frequency and Impressions. |
| Delivery | Metrics such as Delivery status, impressions, reach, frequency, CPM and more. |
| Engagement | Metrics such as CPC, Page Likes, Link Clicks and more. |
| Video Engagement | Metrics such as ThruPlays, milestone and duration video metrics and more. |
| App Engagement | Metrics such as Cost per App Install, App Engagement and more. |
| Carousel Engagement | Metrics such as CTR, Clicks (All), Unique Clicks (All), CPC and more. |
| Performance and Clicks | Metrics such as Reach, Frequency, Budget, Cost per Result, Amount Spent and more. |
| Cross-Device | Metrics such as Mobile App Installs, Cost per App Installs and more. |
| Offline Conversions | Metrics such as Offline Purchases, Offline Conversions, Offline Leads and more. |
| Targeting and Creative | Settings such as Headline, Body, or Link, as well as metrics like Reach, Frequency, Cost per Result, and more. |
| Messaging Engagement | Metrics such as messaging Conversations Started, Messaging replies and more. |
| Bidding and Optimization | Settings such as Bid Strategy, Last Significant Edit and metrics like Results, Cost per Result, Budget and more. |
You may also customize Creative Reporting with additional columns as you would in the Ads Manager view.
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* Nguồn: Facebook