Sizmek

30/11/2019

Install click and impression tags to your off-Facebook media so that you can get a more complete picture of your conversion path. Then, import mapping data to make your dashboards and reports easy to understand. For example, with cost mapping, you can see return on ad spend (ROAS) and cost metrics.

In Facebook Attribution:

  1. Go to Settings, then click Ad Platforms.
  2. Click Add a Platform.
  3. Select Sizmek from the list, then click Choose.
  4. Follow the onscreen instructions to navigate to the platform, install the tags, and set up the campaign mapping and cost mapping import. You can also reference the instructions below.

Install Tags

Install dynamic tags at the advertiser level to automatically capture click and impression data for all of your campaigns. If you choose to track individual campaigns, you'll need to install the tags manually on each new campaign.

If you need to track custom parameters like Creative ID, tags can be customized during tag creation in Facebook Attribution. If you choose to add them later, you'll have to reinstall your tags.

Note: When you update click and impression tags in the Advertiser Setup section, this only applies to any new campaigns you create. You'll need to update the click and impression tags on each existing campaign.

  1. Log in to Sizmek and select the account or campaign you want to track.
  2. Under the Setup tab, select Campaign Settings.
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  1. In the Third Party Tracking section, select Impression Tracking from the first dropdown menu under Event.
  2. In the Non-Secure URL field, paste the Facebook-provided impression tag.
  3. Click Test URL to verify that the URL resolves.
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Note: If you have an existing click event tag you'll need to chain, or concatenate, the click tags together. Facebook-provided click tags are auto-enabled to redirect to other click event tags. The final chained click tag would appear like the example below:

https://ad.atdmt.com/c/img;adv=1111111111111;c.a=12345;p.a=12345; a.a=12345;qpb=1;cache=12345;?h=https://my.existing.clicktag.com/....

  1. In the Third Party Tracking section, select Click Tracking from the second dropdown menu under Event.
  2. In the Non-Secure URL field, paste the Facebook-provided click tag.
  3. Click Test URL to verify that the URL resolves.
  4. Check the box next to Apply Impression/Tracking URLs to Tracking Pixels, if it isn't already checked.
  5. Click Save.
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Import Mapping and Cost Data

Import mapping data to make your dashboards and reports easy to understand. With campaign mapping, you can see campaign and placement names instead of ID numbers. With cost mapping, you can see return on ad spend (ROAS) and cost metrics.

Automated Import (Recommended)

  1. Go to Sizmek and navigate to Agency Reports > Report Builder.
  2. Select the Account and Advertiser. If you have more than one campaign, click Select Multiple, then select all the campaigns you wish to track.
  3. For Report Format, select CSV.
  4. For Date Range, select Yesterday.
  5. For Fields and Data Metrics, add the following:

    Date, Campaign Name, Campaign ID, Site Name, Site ID, Placement Name, Placement ID, Ad Name, Ad ID, Served Impressions, Clicks, Total Media Cost

  6. For Schedule Options, select Daily.
  7. For Start, select today's date. This report will run until it expires, so set End Date to a date as far into the future as possible.
  8. Check the box next to Send this email to the following recipients. Paste the Facebook-provided Mapping Import Email and Cost Import Email addresses and separate them with a comma, as applicable.
  9. Click Save.
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  1. Go to Sizmek and navigate to Agency Reports > Report Builder.
  2. Select the Account and Advertiser. If you have more than one campaign, click Select Multiple, then select all the campaigns you wish to track.
  3. For Report Format, select CSV.
  4. For Date Range, select Yesterday.
  5. For Fields and Data Metrics, add the following:

    Date, Campaign Name, Campaign ID, Site Name, Site ID, Placement Name, Placement ID, Ad Name, Ad ID, Served Impressions, Clicks

  6. For Schedule Options, select Daily.
  7. For Start, select today's date. This report will run until it expires, so set End Date to a date as far into the future as possible.
  8. Check the box next to Send this email to the following recipients. Paste the Facebook-provided Mapping Import Email and Cost Import Email addresses and separate them with a comma, as applicable.
  9. Click Save.
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Manual Import

  1. Go to Sizmek and navigate to Agency Reports > Report Builder.
  2. Select the Account and Advertiser. If you have more than one campaign, click Select Multiple, then select all the campaigns you wish to track.
  3. For Report Format, select CSV.
  4. For Date Range, select Yesterday.
  5. For Fields and Data Metrics, add the following:

    Date, Campaign Name, Campaign ID, Site Name, Site ID, Placement Name, Placement ID, Ad Name, Ad ID, Served Impressions, Clicks, Total Media Cost

  6. For Schedule Options, select Weekly.
  7. For Start, select today's date. This report will run until it expires, so set End Date to a date as far into the future as possible.
  8. Click Save.
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Each time you add or rename a campaign, placement or ad set, you'll need to manually import mapping data. We recommend importing at least once a week to maintain consistency.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing mapping for to view more details.
  3. In the Platform section, click Import > Mapping data.
  4. Upload your report that contains the mapping data.
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For reporting accuracy, we recommend importing cost data at least once a week.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing cost data for to view more details.
  3. In the Platform section, click Import > Cost data.
  4. Upload your report that contains the cost data.
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* Nguồn: Facebook