Tag components

Tags send the following information when tracking ad campaigns:

https://ad.atdmt.com/i/img;adv=1;ec=2;c.a=3;s.a=4;p.a=5;as.a=6;a.a=7;cache=;qpb=1?h=https://...

• "https://" is the internet protocol your browser uses.
• "ad.atdmt.com" is the domain that is called, which corresponds to Facebook's advanced measurement system.
• "i" can be "i", "c", or "s" depending on whether the media tracked is an impression, click, or search click. Image tags are used to track views, click tags are used to track clicks, and search tags are used to track paid search clicks.
• "img" can be either "img" or "t.js", depending on whether the tag is an image or Javascript tag.
• "adv" is the Business Manager line of business that the ad is associated with (automatically generated).
• "ec" is the platform that the ad is associated with (automatically generated).
• "c.a" is the campaign that a user sees (assigned by publisher or buying platform, or hard coded when site-serving).
• "s.a" is the site that a user sees (typically hard coded for platforms, but third-party ad servers may assign a value).
• "p.a" is the placement that a user sees (assigned by publisher or buying platform, or hard coded when site-serving).
• "as.a" is the ad set that a user sees (assigned by publisher or buying platform, or hard coded when site-serving).
• "a.a" is the ad that a user sees (assigned by publisher or buying platform, or hard coded when site-serving).
• "cache" is a cachebuster that ensures that a user's browser will follow the tracking URL even if they have recently seen an ad from the same placement or ad set.
• "qpb" is used only in click tags and indicates that the URL to follow is in the tag and has not been encoded.
• "h=" indicates where to redirect browsers to in order to send users to a landing page.