Design specifications for ads in Stories

30/11/2019

Before creating an ad for Instagram Stories and/or Facebook Stories, make sure that your images and videos are formatted properly. In this article, you'll learn about the different specifications needed to create ads that run in Instagram Stories and Facebook Stories. Following these specifications can help your ads run optimally in Stories.

You can use creative Stories features (such as Boomerang) in your Instagram ads by creating the story in the app, saving the story to your camera roll and then uploading the image or video captured to Ads Manager when creating the ad.

Instagram Stories

Objectives

Conversions
Reach
Traffic
App Installs
Lead Generation
Brand Awareness
Video Views

Buying types

Auction
Reach and frequency

Ad formats

Single image
Single video
Canvas
Carousel

Placement

Can choose as a stand-alone placement or with placement optimisation

Image

Aspect ratios: 9:16 and 4:5 to 1.91:1
Maximum duration: 5 secs
Maximum file size: 30 MB
Supported image types: .jpg, .png

Video

Aspect ratios: 9:16 and 4:5 to 1.91:1
Maximum duration: 15 secs
Maximum file size: 4 GB
Minimum video width: 500 px
Supported video types: .mp4, .mov
Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan
Audio quality: Stereo AAC audio compression at 128 kbps+
Sound: Optional
Captions: Not available; subtitles or captions must be part of video file

Creative tools for Stories

Stickers
Face filters
Mentions
Poll sticker
Boomerang
Rewind
Animated GIF
Superzoom
Camera effects
Text

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