When you get charged for your ad depends on the billing option that you select when creating your campaign. For many optimisation goals, you'll pay for impressions. Some optimisation goals also let you choose between impressions and actions (such as link clicks or 10-second video views).

If you select link click, you'll be charged on a cost per link click (CPC) basis. You won't be charged for your ad if you chose cost per link click pricing and it doesn't receive any link clicks.

If you choose impression, you'll be charged on a cost per 1,000 impressions (CPM) basis. You won't be charged if you choose CPM pricing and it doesn't receive any impressions.

More resources

• Find out why your ad may be getting few or no impressions.
• Learn more about the Facebook ads delivery system (ad auctions).
• Get more familiar with our reporting metrics or other advertising terms by going to our glossary of ad terms.

* Nguồn: Facebook