Track events and conversions
30/11/2019
Understand that the actions people are taking on your website, at your physical business location, and/or other offline channels.
Track website conversions
The Facebook pixel is a piece of code that you can place on your website to report conversions, build audiences and get rich insights about how people are using your website.
Track offline conversions
With offline conversion measurement on Facebook, you can attribute offline events to people who saw your Facebook ads and use this data to reach more people and measure the return on your ad spend.
* Nguồn: Facebook