When you create a rule for your Facebook ads, you can choose what your rule does when it meets your conditions, such as turning off your ads automatically or adjusting the budget of your ad sets. These are called "actions".

Let's say you want to know when someone clicks on your ad and makes a purchase between GBP 5 and GBP 10 on your website. When you create your rule, you would choose the action Send notification only.

Available actions

• Turn off campaigns/ad sets/ads: Turns off your campaign, ad set or ad.
• Send notification only: Sends a notification to you or other people on your ad account when your rule makes changes to your ads.
• Adjust budget: Increases or decreases the daily or lifetime budget of your ad set.
• Adjust manual bid: Increases or decreases the bid of your ad set. This action only works on ads with manual bids.
• Unpause: Unpauses your ad based on a rule that you set. You also have the option to pause ads this way.
• Scale budget/bid: Adjusts your budget based on a rule you set. For example, if CPI is $1 and you would like $2, we will double your budget. Note that the ROAS metric is inverse, so if CPI is $2 and you want $1, we'll double your budget.

Once you've chosen an action for your rule, you can select the conditions that trigger the rule. Learn more about the conditions you can choose for automated rules.

* Nguồn: Facebook