New messaging conversations
30/11/2019
The number of messaging conversations on Facebook Messenger that began with people who had never messaged your business before, attributed to your ads.
How it's calculated
The metric includes the number of times new, 2-way messaging conversations began in messaging apps, either when people clicked your ad in a messaging app (such as Facebook Messenger) or when they clicked a button in your ad on another Facebook-owned platform (such as in Facebook News Feed) to send a message to your business. It includes only new conversations that started within the attribution window and excludes conversations with people who sent a message to your business in the past.
* Nguồn: Facebook