Business goal:

Example:

What you'll need:

• An app that's registered on the Facebook for Developer's site. Register your app here.

  • You can still run ads through the App Installs objective for an app that isn't registered, but your ads will automatically optimise for link clicks (people clicking on your ad) instead of App Installs (people installing your app).
• An ad account that's linked to the app you want to promote. Your app developer or anyone who has administrative privileges in your registered Facebook app can link ad accounts to an app under "Settings > Advanced" in the app's app dashboard.

  • You can still run ads for an app using the App Installs objective even if your ad account isn't linked to it, but your ads will automatically optimise for link clicks (people clicking on your ad) instead of App Installs (people installing your app).
• The Facebook SDK and app events. Learn more about the SDK and app events on the Facebook for Developers site.

  • You'll need to integrate the SDK and add app events if you want to optimise for installs, app events or value. You'll also need the SDK if you want to measure and track installs, app events or value.

Steps to using the App Installs objective:

1. Make sure that you have everything you'll need to optimise for either installs, app events or value.
2. Select the App Installs objective in Ads Manager and click Continue.

3. Select your app by specifying which app store it's available in and then selecting your app from the drop-down menu.

   • If the app you're promoting has several different versions available in different countries, you can also specify a country to make sure that you're promoting the right country version of the app.
   • If you can't find your app in the drop-down menu, enter its exact app store URL.
4. Finish creating your ad campaign. Learn more about creating app ads.