With the video creation kit, you can create mobile-first video ads that use your existing photo assets, text overlays and logos. The video creation kit offers templates that you can customise in Ads Manager or from a Facebook Page, and then use in your ads that run on Facebook or Instagram. Each template aligns to a different goal, whether you're promoting a new product or telling a brand story.

The video creation kit is for anyone who wants to build Facebook and Instagram video ads that display well on phones, including:

• Digital and social agencies
• In-house production teams
• Facebook Marketing Partners
• Direct advertisers
• Digital creative agencies

For example, you can use the video creation kit to build a video ad that showcases a new product you're launching. You can use the Promote a product template to focus on one product to generate interest and sales.

Learn more

• Video templates
• Create a video ad using a template

* Nguồn: Facebook