TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. You can create and manage your TrueView campaigns in Google Ads, using the “Video” campaign type.

This article explains the steps you’ll need to follow to set up a TrueView video campaign and ad group.

Before you begin

Here are some things to keep in mind before you create TrueView campaigns and ads:

• TrueView ads and ad groups are created with the "Video" campaign type. Depending on the goal selected for your campaign, specific video ad formats and bidding strategies are available.
• TrueView video campaigns cannot include text, images, or other video ad formats.
• To create a video ad, your videos must be hosted on YouTube.
• Reporting for TrueView campaigns and ad groups include metrics specific to video ads, including views, view rate, and earned actions, that aren't available in all Google Ads campaign management tools.
• Ad groups will each be assigned a format (either in-stream or video discovery for TrueView campaigns), and can contain only ads of that same format. For example, an in-stream ad group can contain only in-stream video ads and their associated targeting criteria and bids. Likewise, a video discovery ad group can contain only video discovery ads and their associated targeting criteria and bids.
• If you want to run both in-stream and video discovery formats in the same TrueView video campaign, you will need to create multiple ad groups.

To create a TrueView video campaign with only one ad format, follow the first set of instructions below. To create a TrueView campaign with several ad formats, continue to the second set of instructions below to create an additional ad group.

To place ads on partner sites and apps on the Display Network, use TrueView in-stream ads or outstream ads.

How to create a TrueView video campaign 

1. Sign in to your AdWords account.
2. Click the Campaigns tab.
3. Click +CAMPAIGN, and then click Video.
4. Enter a campaign name.
5. Choose a campaign subtype:
6. For “Mobile app installs” follow these instructions.
7. For “Shopping” follow these instructions.
8. Learn more about campaign subtypes.
9. For "Standard" campaigns, do the following:
10. Next to “Video ad formats” select In-stream or video discovery ads.
11. Enter a budget.
12. Choose the networks you want the video campaign to run on.
13. Choose the locations where you want to target (or exclude) your campaign.
14. Choose the language of your customers.
15. (Optional) Choose the devices you want to show your ads on. You can target particular operating systems, device models, and carriers. By default, your ads will show on all eligible devices.
16. (Optional) Edit your campaign’s advanced settings.
17. Click Save and continue.
18. Enter an ad group name.
19. Next to “Your YouTube video,” choose a YouTube video.
20. Next to “Video ad format” choose either In-stream ad or Video discovery ad. Enter the required information.
21. Set a bid amount.
22. Edit the targeting methods you want to use for your ads. By default, your ads will show to all viewers.
23. Click Save ad group.

How to create an ad group

1. Sign in to your AdWords account.
2. Click the Campaigns tab to select the campaign to which you want to add a new ad group.
3. Note: Your video campaigns are located with your other campaign types (if any) from the "All campaigns" drop-down menu. You can also use this drop-down menu to view only video campaigns by selecting Video campaigns.
4. Click the Ad groups tab, and then click the +AD GROUP button.
5. Enter an ad group name.
6. Next to “Your YouTube video,” choose a YouTube video.
7. Next to “Video ad format” choose either In-stream ad or Video discovery ad.
8. Note: An ad group can contain only one ad format.
9. Enter the required information to create your ad. Note: You can always save your ad group without creating an ad.
10. Set a bid amount.
11. Edit the targeting methods you want to use for your ads. By default, your ads will show to all viewers.
12. Click Save ad group.

* Nguồn: Google