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Add a remarketing list to a Display Network ad group

To use remarketing lists on the Display Network, add them to ad groups in your "Display Network only - Remarketing" (recommended) or "Display Network only - All features" campaigns. If you create a new remarketing campaign, you'll find an "All visitors" list created for you.

1. Sign in to your AdWords account.
2. Click the ad group to which you want to add a remarketing list.
3. Click the Display Network tab.
4. Click + Targeting.
5. Click the Add targeting drop-down menu and select Interests & remarketing.
6. Click the Select category drop-down menu and select Remarketing lists. Existing remarketing lists are displayed.
7. Click the double arrows » next to each list you want to add to the ad group. Once you add a list, it's displayed in the "Selected" column.
8. When you're done, click Close and Save.

Add a remarketing list to a Search Network ad group

To use remarketing lists for search ads, add remarketing lists to ad group the targeting for your Search Network campaigns.

1. Sign in to your AdWords account.
2. Click the ad group to which you want to add a remarketing list.
3. Click the Audiences tab.
4. Click + Targeting.
5. Click the Add targeting drop-down menu and select Interests & remarketing.
6. Click the Select category drop-down menu and select Remarketing lists. Existing remarketing lists are displayed.
7. Click the double arrows » next to each list you want to add to the ad group. Once you add a list, it's displayed in the "Selected" column.
8. When you're done, click Close and Save.

Only these types of lists can be used on the Search Network.

• Tag-based lists are lists based directly on the tags on your website.
• Rule-based lists are lists based on rules about the URLs visited.
• Combination lists are any combination of the two types of lists above.

Copy remarketing lists to another ad group

Once you've set up remarketing lists for one ad group, you can copy and paste it to other ad groups.

To copy your remarketing lists:

1. Check the boxes next to the remarketing lists you want to copy.
2. Click the Edit drop-down menu and select Copy.

To paste your copied remarketing lists:

1. Click the Campaigns tab.
2. Choose a campaign.
3. Check the boxes next to the ad groups where you want to paste your remarketing lists.
4. Click the Edit drop-down menu and select Paste.