In this chapter, you'll learn how to create an ad in Ads Manager.

To create a new ad, click Create ad in Ads Manager. When you create an ad, you'll walk through each section of the campaign structure to finalise your ad.

Note: Each section in this guide shows a general walk-through of the ad creation process on Facebook. Depending on which objective you choose, you may see additional things when you create your ad.

Campaign

Choose your objective.

The first step in creating an ad is choosing an objective. Your ad objective is what you want people to do when they see your ads. When you create an ad, you first choose your objective. The objective you choose aligns with your overall business goals:

• Awareness: Objectives that generate interest in your product or service.
• Consideration: Objectives that get people to start thinking about your business and look for more information about it.
• Conversions: Objectives that encourage people interested in your business to purchase or use your product or service.

Name your campaign

Next to Campaign name, add a name for your campaign or use the default name that appears.

Ad set

Name your ad set.

Next to Ad set name, add a name for your ad set or use the default name that appears.

Choose your audience

In the Audience section, fill in the details of your audience. You can choose audience characteristics such as age, gender, interests and more. Learn about the targeting options available.

Select your ad placements.

In the Placements section, you can opt to allow your ads to automatically be shown in places where they're likely to perform best, or manually choose where your ads appear on Facebook, Instagram or Audience Network. Learn more about selecting ad placements.

Set your budget, bid and schedule

In the Budget & schedule section, you can choose a budget and set your ad set's schedule. Learn more about budget, delivery and charges on your Facebook ads.

If eligible, you can also set a manual bid and choose your optimisation options for ad delivery. Learn more about setting your ad's bid.

Ad

Select an ad format

Your ad format is what your ad will look like on eligible placements. Depending on your objective, you can choose from the following:

• Carousel: An ad with two or more scrollable images or videos.
• Single image: An ad with one image. You can create up to six ads with one image each.
• Single video: An ad with one video.
• Slideshow: A looping video ad with up to ten images.
• Canvas: An immersive story format that combines images and videos.

Choose your images and/or videos

When you create your ad, you'll want to choose images and/or videos that fit your ad format. Take a look at these design tips for Facebook ads to learn more.

• Learn more about choosing images for your ad.
• Learn how to advertise successfully within Facebook's policies

Connect your Page and add more details to your ad

Connect your ad to Page for your business and then add additional details to the ad (such as a website URL or a call-to-action button). As you add details to your ad, you'll see a preview of what your ad will look like across all eligible placements.

All ads are now required to have an associated Page; you cannot create an ad without a Facebook Page.

Place your order

When you're ready, click Place Order at the bottom of ad creation to order your Facebook ads. The first time you place an order, you'll be asked to enter your payment information. Learn more about payment options for advertising.

Now that you've learned about Ads Manager, it's time to create an ad!

Try it out

* Nguồn: Facebook