Target your ads to multiple countries, regions or even worldwide

30/11/2019

To reduce the guesswork involved in buying ads abroad, try targeting your Facebook ads to multiple countries. Our system will deliver ads to the countries with the best cost per action, giving you useful insights into which ads work where.

Set locations targeting

  1. Go to your Facebook Page and click on the left.
  2. Select Promote your Page.
  3. Click Edit on the Audience section.

If you use Ads Manager, look for Audience on Ad set – the level that appears after you've chosen your objective (location targeting is available for most objectives).

Targeting options

Using Locations, you can target:

  • worldwide (type Worldwide)
  • by country group or geographic region (e.g. type in Asia)
  • by free trade area (e.g. type in GCC, the Gulf Cooperation Council)
  • by sub-regions within a country (e.g. type in Michigan)
  • by other features (e.g. type in iTunes app store countries or Emerging markets).

    • In Ads Manager, you can also select Browse to open a drop-down menu of regions and countries.

    Your ad delivery

    We show your ads to people in the given locations and monitor their performance. If your ads are performing better in certain locations, we will start spending more of your budget delivering ads there. You can view your results broken down by location in Ads Manager.

    Saving your locations

    You can save the locations list to use it again in future campaigns.

    1. In Ads Manager, when you are choosing your target audience in the Ad set section, click on Browse in the Locations sectionand choose Create list under Saved locations.

    2. In Location type, choose the locations that you'll be targeting:

      • Countries
      • Regions, states or counties
      • DMAs (designated market areas)
      • Cities
      • Postcodes
      • Addresses

    3. Type your locations in the box, then hit Match Locations.

    4. Now you will be prompted to Review your list. Tick the Save this list to use it again option if you want to remember this bulk location list. Then click on the blue button to confirm.

    5. In the Name this list pop-up, enter a name and choose Save list to reuse it in the future.

    6. To see your saved lists, click Browse under the Locations section. You will be able to access all of your previously created saved locations.

    7. To delete a Saved locations list, click the Browse button and hover your mouse cursor over the list. An information box will appear on the right, with a Delete list link. Click on it to delete the list.

    Notes on locations targeting:

    • The maximum number of Saved locations list you can have is 500.
    • You can still manually exclude locations that would otherwise fall into the country group that you're targeting. For example, you can target Oceania but exclude New Zealand.
    • Remember that your ads must comply with all of the applicable laws and regulations of the locations they're targeted at (in particular when advertising for more sensitive categories such as alcohol and real-money gambling), and our Advertising Policies.

    Global targeting options

    Below, you'll find a list of our global targeting options divided into country groups, free trade areas and other areas.

    Country groups
    Africa

    Country groups

    Africa

    Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, Malawi, Mauritius, Mayotte, Mozambique, Réunion, Rwanda, Seychelles, Somalia, South Sudan, Uganda, United Republic of Tanzania, Zambia, Zimbabwe, Angola, Cameroon, Central African Republic, Chad, Congo, Democratic Republic of the Congo, Equatorial Guinea, Gabon, Sao Tome and Principe, Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, Western Sahara, Botswana, Lesotho, Namibia, South Africa, Swaziland, Benin, Burkina Faso, Cabo Verde, Cote d'Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Saint Helena, Senegal, Sierra Leone and Togo

    Asia

    Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, China, China, Hong Kong Special Administrative Region, China, Macao Special Administrative Region, Democratic People's Republic of Korea, Japan, Mongolia, Republic of Korea, Afghanistan, Bangladesh, Bhutan, India, Iran (Islamic Republic of), Maldives, Nepal, Pakistan, Sri Lanka, Brunei Darussalam, Cambodia, Indonesia, Lao People's Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Vietnam, Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, State of Palestine, Syrian Arab Republic, Turkey, United Arab Emirates and Yemen

    Caribbean

    Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bonaire, Sint Eustatius and Saba, British Virgin Islands, Cayman Islands, Cuba, Curaçao, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Puerto Rico, Saint-Barthélemy, Saint Kitts and Nevis, Saint Lucia, Saint Martin (French part), Saint Vincent and the Grenadines, Sint Maarten (Dutch part), Trinidad and Tobago, Turks and Caicos Islands and United States Virgin Islands

    Central America

    Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua and Panama

    Europe

    Belarus, Bulgaria, Czech Republic, Hungary, Poland, Republic of Moldova, Romania, Russian Federation, Slovakia, Ukraine, Åland Islands, Channel Islands, Denmark, Estonia, Faeroe Islands, Finland, Guernsey, Iceland, Greenland, Ireland, Isle of Man, Jersey, Latvia, Lithuania, Norway, Sark, Svalbard and Jan Mayen Islands, Sweden, United Kingdom of Great Britain and Northern Ireland, Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Holy See, Italy, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain, The former Yugoslav Republic of Macedonia, Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands and Switzerland

    North America

    Bermuda, Canada, Saint Pierre and Miquelon and United States of America

    Oceania

    Australia, New Zealand, Norfolk Island, Fiji, New Caledonia, Papua New Guinea, Solomon Islands, Vanuatu, Guam, Kiribati, Marshall Islands, Micronesia (Federated States of), Nauru, Northern Mariana Islands, Palau, American Samoa, Cook Islands, French Polynesia, Niue, Pitcairn, Samoa, Tokelau, Tonga, Tuvalu and Wallis and Futuna Islands

    South America

    Argentina, Bolivia (Plurinational State of) Brazil, Chile, Colombia, Ecuador, Falkland Islands (Malvinas), French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay and Venezuela (Bolivarian Republic of)

    Free-trade areas

    AFTA (ASEAN Free Trade Area)

    Brunei, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Laos, Myanmar and Cambodia

    APEC (Asia-Pacific Economic Cooperation)

    Australia, Brunei Darussalam, Canada, Chile, China, Hong Kong, Indonesia, Japan, Republic of Korea, Malaysia, Mexico, New Zealand, Papua New Guinea, Peru, Philippines, Russian Federation, Singapore, Chinese Taipei, Thailand, United States and Vietnam

    CISFTA (Commonwealth of Independent States Free Trade Area)

    Russian Federation, Ukraine, Belarus,Uzbekistan, Moldova, Armenia, Kyrgyzstan, Kazakhstan, Azerbaijan, Georgia and Tajikistan

    EEA (European Economic Area)

    Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, Iceland, Liechtenstein and Norway

    GCC (Gulf Cooperation Council)

    Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates

    MERCOSUR

    Brazil, Argentina, Uruguay, Paraguay and Venezuela

    NAFTA (North American Free Trade Agreement)

    USA, Canada AND Mexico

    Other areas

    Android app countries (paid)

    All countries where the Android app store is available and customers can make purchases on the app store

    Android app countries (all)

    All countries where the Android app store is available

    Emerging markets

    Egypt, Kenya, Nigeria, South Africa, China, Indonesia, India, Malaysia, Philippines, Thailand, Vietnam, Poland, Russia, Turkey, Argentina, Brazil, Chile, Colombia, Mexico, United Arab Emirates, Saudi Arabia

    Euro area
    Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Slovakia, Slovenia and Spain
    iTunes app store countries

    All countries where the iTunes app store is available

    * Nguồn: Facebook