You can feature your live stream as the channel trailer for Unsubscribed users.  Subscribed users will see a maximum of 3 live events appear in the "What to Watch Next" area above the fold.  Please note, once the Subscribed viewer launches the event, they will no longer see it appear in the "What to Watch Next" area.

The Live Section will display your active, scheduled, and completed events.

You can also add live events to playlists that you can feature on your channel.

More on customizing channels.

* Nguồn: Youtube