The Traffic objective is designed to drive people to your website or app. With Traffic as your objective, you can create ads that:

• Send people to a destination on or off Facebook (Website Clicks)
• Increase the number of people going to your mobile or desktop app (App Engagement)

When you create an ad with the Traffic objective, you can:

• Select where you want to drive traffic: You can select either Website or App to send people to your website or app.
• Target people who have previously installed your app: You can target people who have previously installed your app in the Audience section of ad creation.

What platforms support the Traffic objective?

• Facebook
• Instagram

Which ad formats can I choose from in the Traffic objective?

• Photo
• Video
• Carousel
• Slideshow
• Collection

* Nguồn: Facebook