Jampp

30/11/2019

Install click and impression tags to your off-Facebook media so that you can get a more complete picture of your conversion path. Then, import mapping data to make your dashboards and reports easy to understand. For example, with cost mapping, you can see return on ad spend (ROAS) and cost metrics.

In Facebook Attribution:

  1. Go to Settings, then click Ad Platforms.
  2. Click Add a Platform.
  3. Select Jampp from the list, then click Choose.
  4. Follow the onscreen instructions to navigate to the platform, install the tags, and set up the campaign mapping and cost mapping import. You can also reference the instructions below.

Install Tags

Install dynamic tags at the advertiser level to automatically capture click and impression data for all of your campaigns. If you choose to track individual campaigns, you'll need to install the tags manually on each new campaign.

If you need to track custom parameters like Creative ID, tags can be customized during tag creation in Facebook Attribution. If you choose to add them later, you'll have to reinstall your tags.

  1. Log in to Jampp.
  2. Open a new Message with your Campaign Manager.
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  1. Copy the Facebook-provided click tag and impression tag and paste them into the Message you opened to email them to your campaign manager.
  2. Click Send Message.
Note: If you have an existing click event tag, you'll need to chain, or concatenate, the click tags together. Facebook-provided click tags are auto-enabled to redirect to other click event tags. The final chained click tag would appear like the example below:

https://ad.atdmt.com/c/img;adv=1111111111111;c.a=12345;p.a=12345; a.a=12345;qpb=1;cache=12345;?h=https://my.existing.clicktag.com/....

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Import Mapping and Cost Data

Import mapping data to make your dashboards and reports easy to understand. With campaign mapping, you can see campaign and placement names instead of ID numbers. With cost mapping, you can see return on ad spend (ROAS) and cost metrics.

Automated Import (Recommended)

  1. Go to Jampp and open a new Message with your Campaign Manager to request a recurring report.
  2. For Dimensions and Metrics, request the following columns to be included:

    Date, Campaign Name, Campaign ID, Action Name, Action ID, Creative Name, Creative ID, Impressions, Clicks, Cost

  3. Ask for the report to be delivered Weekly and in .csv format.
  4. Paste the Facebook-provided Mapping Import Email and Cost Import Email addresses, as applicable.
  5. Click Send Message.
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  1. Go to Jampp and open a new Message with your Campaign Manager to request a recurring report.
  2. For Dimensions and Metrics, request the following columns to be included:

    Date, Campaign Name, Campaign ID, Action Name, Action ID, Creative Name, Creative ID, Impressions, Clicks

  3. Ask for the report to be delivered Weekly and in .csv format.
  4. Paste the Facebook-provided Mapping Import Email and Cost Import Email addresses, as applicable.
  5. Click Send Message.
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Manual Import

  1. Go to Jampp and open a new Message with your Campaign Manager to request a recurring report.
  2. For Dimensions and Metrics, request the following columns to be included:

    Date, Campaign Name, Campaign ID, Action Name, Action ID, Creative Name, Creative ID, Impressions, Clicks, Cost

  3. Ask for the report to be delivered Weekly and in .csv format. Include the email address where you'd like to receipt the report.
  4. Click Send Message.
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Each time you add or rename a campaign, placement or ad set, you'll need to manually import mapping data. We recommend importing at least once a week to maintain consistency.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing mapping for to view more details.
  3. In the Platform section, click Import > Mapping data.
  4. Upload your report that contains the mapping data.
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For reporting accuracy, we recommend importing cost data at least once a week.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing cost data for to view more details.
  3. In the Platform section, click Import > Cost data.
  4. Upload your report that contains the cost data.
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* Nguồn: Facebook