When you create an Instant Experience that you'd like to use to advertise on Facebook, you can choose from several ad objectives including:

• Traffic (website clicks and app engagement)
• Brand Awareness
• Reach
• Engagement (post engagements)
• Conversions
• Video Views
• Store Visits
• App Installs

How will the objective I choose affect my Instant Experience ad?

When choosing an objective, bear in mind that your Instant Experience will open after someone taps on your ad.

• If you choose the traffic objective, this optimises towards people who will open your Instant Experience. You will see the number of taps to open your Instant Experience included in the website clicks delivered in reporting and any billing based on clicks.
• If you'd like to optimise your Instant Experience for clicks to your website, you should choose an objective that supports conversions on your website or in your app.
• If you care about people watching your video ad alongside your Instant Experience, it's best to use the Video Views objective. When you use the Video Views objective, the video will continue to play above the Instant Experience after someone taps on your ad.

  Note: To avoid two videos being shown at the same time to people who tap your ad, your first Instant Experience component shouldn't be a video.

Learn how to create an Instant Experience.

* Nguồn: Facebook