Global Pages allow advertisers to provide localised versions of their content for their customers all over the world, but with one universal brand name, total fan count and vanity URL, and with global insights across their entire fan base.

For example, you can advertise unique content that's meaningful for an audience in one location, and advertise different content that's just as relevant for an audience in another location.

How it works

There are three types of Pages in the Global Pages structure:

• Market Pages: You can have as many market Pages as you want. You can customise who gets redirected to which Page according to where they live and which language they speak.
• Default Page: This is the default page where a fan will be redirected to if they do not meet any of the criteria you set for your market Pages. This Page also acts as the main username for your Page structure (e.g. www. facebook.com/brand). When people navigate to the default Page's web address, they'll then be redirected to the appropriate Page (market Page or default Page).
• Root Page: The root Page is invisible and overlooks the whole structure. The root Page gives you insights for all your Global Pages. Admins of the root Page can also manage the Global Page structure at the targeting level, carrying out actions such as:

  • Adding and removing countries
  • Adding and removing languages

Learn more

• How to create Global Pages
• Eligibility to advertise with Global Pages

* Nguồn: Facebook