This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform.

The Campaign Manager¹ integration allows Analytics 360 customers to view and analyze Campaign Manager data in Analytics. Once the integration is complete, you’ll see:

• A new set of Campaign Manager reports in the Acquisition section of Analytics. These reports are similar to the Google Ads reports but include impressions, clicks, and both view- and click-through sessions.
• Updated Acquisition reports that separately break out Campaign Manager-trafficked display advertising.
• Integration of display clicks and impressions in the Multi-Channel Funnels and Attribution reports.

Requirements

To use the Campaign Manager integration, you must:

• Be an Analytics 360 customer
• Be a Campaign Manager advertiser

* Nguồn: Google Analytics