About "Search Network with Display Select"

30/11/2019

This article applies to the previous AdWords experience. Determine which AdWords experience you’re using. If you’re using the new AdWords experience, read About Search Network campaigns with Display Expansion.

The "Search Network with Display Select" campaign type helps you reach people as they use Google search or visit sites across the web. This article explains the basics of how this campaign type works, how it compares to the "Search Network only" campaign type which has similar features, and how to change a campaign to "Search Network with Display Select."

How it works

You manage your "Search Network with Display Select" campaigns the same way that you'd manage a "Search Network only" campaign: set a budget, choose relevant keywords, create ads, and set bids.

Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Compare campaign types

  "Search Network only" "Search Network with Display Select"
Ad placement Standard & All features
    Google search results,
    search partner sites		 Standard & All features
    Google search results,
    search partner sites,
    Google Display Network sites and video
Ad formats Standard
    Text ads*

All features
    Text ads*
    Shopping ads
    Dynamic search ads
    App / digital content ads

*Includes keyword insertion		 Standard
    Text ads*

All features
    Text ads*
    Image ads
    Display ad builder ads
    App / digital content ads

*Includes keyword insertion
Targeting Standard
    Keywords

All features
    Keywords
    Remarketing lists for search only		 Standard
    Keywords

All features
    Keywords
    Placements
    Remarketing lists for search only
    Site category options
Bidding Standard & All features
    Manual and automated bidding
    for the Search Network.		 Standard & All features
    Manual and automated bidding
    for the Search Network.
    Automated bidding for the
    Display Network.
 

Keep in mind

If you’ve been running "Search Network only" campaigns and are switching to "Search Network with Display Select," you may notice an increase in conversions (15% on average) at a higher cost (15% in most cases).

Upgrade a campaign

  1. Sign in to AdWords.
  2. Click the Campaigns tab.
  3. Go to Settings.
  4. Select a campaign to upgrade. Note: you can't upgrade "Display Network only" campaigns to "Search Network with Display Select."
  5. In the "Type" section, click Edit.
  6. Click the drop-down menu and select "Search Network with Display Select."
  7. Click Save.

* Nguồn: Google