Organize your campaigns

30/11/2019

Group campaigns together to see their combined performance and compare against other campaign groups. At this time, you can't compare individual campaigns against campaign groups in the same report.

You can also assign channels and tactics to your campaigns and placements to align your reporting to your media plan and compare performance across channels and tactics.

Campaign groups

To create a new campaign group, or add to an existing campaign group:

  1. From the left menu, go to Organize Campaigns.
  2. Click the checkboxes next to the desired campaign(s), and then select Add to Group.
  3. Enter a name for for a new group and click Create Group, or select an existing group from the list.

To move a campaign to another group, or remove a campaign from a group:

  1. From the left menu, go to Organize Campaigns.
  2. Select the name of a campaign group to view the campaigns.
  3. Click the checkboxes next to the desired campaign(s), and then select Move to Group or Remove from Group.

You can edit a group name, as well as add, move or remove campaigns from a group at any time. Campaign groups appear in your campaign lists and dashboards.

Channels and tactics

Note: Channels and tactics are hierarchical, meaning that a channel or tactic assigned to the campaign level will be inherited by the placements under that campaign.

To assign a channel or tactic at the campaign level:

  1. From the left menu, go to Organize Campaigns.
  2. Click the checkboxes next to the desired campaign(s) and select Set Channel and Tactic.
  3. Select an option from the Channel dropdown and/or Tactic dropdown and click Save. Your assignments appear in the table, and you can edit your assignments at any time by following the same steps.
To assign a channel or tactic at the placement level:

  1. From the left menu, go to Organize Campaigns.
  2. Select a campaign to view the details.
  3. Click the checkboxes next to the desired placement(s), and then select Set Channel and Tactic.
  4. Select an option from the Channel dropdown and/or Tactic dropdown and click Save. Your assignments appear in the table, and you can edit your assignments at any time by following the same steps.

* Nguồn: Facebook