Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.
We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create rich results based on markup on the page.
While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible. You can help improve the quality of the title and snippet displayed for your pages by following the general guidelines below.
Create descriptive page titles
Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.
Here are a few tips for managing your titles:
- As explained above, make sure every page on your site has a title specified in the
</code> tag</strong>. If you’ve got a large site and are concerned you may have forgotten a title somewhere, the <a href="/glossary/80407-webmasters-en/" target="_blank">HTML suggestions</a> page in Search Console lists missing or potentially problematic <code><title></code> tags on your site.</li>
<li>Page titles should be <strong>descriptive and concise</strong>. Avoid vague descriptors like <code>"Home"</code> for your home page, or <code>"Profile"</code> for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.</li>
<li>Avoid <strong>keyword stuffing</strong>. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like <code>"Foobar, foo bar, foobars, foo bars"</code> doesn't help the user, and this kind of <a href="/glossary/66358-webmasters-en/" target="_blank">keyword stuffing</a> can make your results look spammy to Google and to users.</li>
<li>Avoid <strong>repeated or boilerplate titles</strong>. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site "Cheap products for sale", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information ("boilerplate" titles) are also bad; for example, a standardized title like <code>"<band name> - See videos, lyrics, posters, albums, reviews and concerts"</code> contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words "video", "lyrics", etc., only if that particular page contains video or lyrics. Another option is to just use <code>"<band name>"</code> as a concise title and use the meta description (see below) to describe your site's content. The <a href="/glossary/80407-webmasters-en/" target="_blank">HTML suggestions</a> page in Search Console lists any duplicate titles Google detected on your pages.</li>
<li><strong>Brand your titles</strong>, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, <code>"ExampleSocialSite, a place for people to meet and mingle."</code> But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:
<pre><title>ExampleSocialSite: Sign up for a new account.
- Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use the "noindex" directive.)
Why the search result title might differ from the page's tag</h3>
<p>If we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in our search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query.</p>
<p>When we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.</p>
<p>If you’re seeing your pages appear in the search results with modified titles, check whether your titles have one of the problems described above. If not, consider whether the alternate title is a better fit for the query. If you still think the original title would be better, let us know in our <a href="https://support.google.com/webmasters/go/community" target="_blank">Webmaster Help Forum</a>.</p>
<ul class="spaced-list">
</ul>
<h2><a id="how-snippet-created" name="how-snippet-created"></a>How snippets are created</h2>
<p>Snippets are automatically created from page content. Snippets are designed to emphasize the page content that best relates to a user's specific search: this means that a page might show different snippets for different searches.</p>
<p>Site owners have two main ways to suggest content for the snippets that we create: rich results and meta description tags.</p>
<ul>
<li><strong><a href="https://developers.google.com/search/docs/guides/search-gallery" target="_blank">Rich results</a>:</strong> Add structured data to your site to help Google understand the page: for example, a review, recipe, business, or event. <a href="https://developers.google.com/search/docs/guides/search-features" target="_blank">Learn more about how rich results can improve your site's listing in Search results.</a></li>
<li><strong>Meta description tags:</strong> Google sometimes uses <code><meta></code> tag content to generate snippets, if we think they give users a more accurate description than can be taken directly from the page content.</li>
</ul>
<ul class="spaced-list">
</ul>
<h3><a id="nosnippet" name="nosnippet"></a>Preventing snippet creation</h3>
<p>You can, alternatively, prevent snippets from being created and shown for your site in Search results. Use the <a href="/glossary/79812-webmasters-en/" target="_blank"><meta name="nosnippet"></a> tag to prevent Google from displaying a snippet for your page in Search results.</p>
<h3><a id="meta-descriptions" name="meta-descriptions"></a>Create good meta descriptions</h3>
<p>Google will sometimes use <a href="/glossary/79812-webmasters-en/" target="_blank">the <meta> description tag</a> from a page to generate a search results snippet, if we think it gives users a more accurate description than would be possible purely from the on-page content. A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they're looking for. There's no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.</p>
<ul class="spaced-list">
<li>Make sure that <strong>every page on your site has a meta description</strong>. The <a href="answer.py?answer=80407" target="_blank">HTML improvements</a> page in Search Console lists pages where Google has detected missing or problematic meta descriptions.</li>
<li><strong>Differentiate the descriptions for different pages.</strong> Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.</li>
<li><strong>Include clearly tagged facts in the description.</strong> The meta description doesn't just have to be in sentence format; it's also a great place to include information about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book.
<pre><meta name="Description" content="Written by A.N. Author,
Illustrated by V. Gogh, Price: $17.99,
Length: 784 pages"></pre>
In this example, information is clearly tagged and separated.</li>
<li><strong>Programmatically generate descriptions.</strong> For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.</li>
<li><strong>Use quality descriptions.</strong> Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.</li>
</ul>
<p style="text-align:right;margin-top:50px;"><span style="font-size: 10pt; color: #808080;"><em>* Nguồn: <a style="color: #808080;" href="https://support.google.com/webmasters/answer/35624?hl=en" target="_blank">Google Search Console</a></em></span></p></div></div></section></div></div> <aside posts="" class="main-side-bar" data-v-8fc99c1e data-v-31282cb7><section class="curriculum" data-v-8fc99c1e><h4 class="font-weight-bold fz-12 mb-0 d-flex justify-content-between p-2 pl-3 align-items-center fixed" style="top:0px;" data-v-8fc99c1e><!----> <img src="data:image/png;base64,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" class="cursor-pointer" data-v-8fc99c1e></h4> <!----></section></aside></main></div></div></div><script>window.__NUXT__=(function(a,b,c,d,e,f,g,h,i,j,k,l,m,n,o,p,q,r,s,t,u,v,w,x,y,z,A,B,C,D,E,F,G,H,I,J,K,L,M,N,O,P,Q,R,S,T,U,V,W){return {layout:"courseLayout",data:[{}],error:b,state:{myTools:{data:[],error:b,isLoading:a},auth:{token:b,error:b,isLoading:a},blogCategoriesAside:{data:[],isLoading:a},blogListBanners:{data:[],isLoading:a},blogPost:{data:{},error:b,isLoading:a},blogPosts:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a,isPaginationLoading:a,isSharePostLoading:a,isLikePostLoading:a},bookmark:{data:{},error:b,isLoading:a},categoriesAside:{data:[],isLoading:a},comments:{data:[],pagination:{pageRange:c,totalItems:c},error:b,isLoading:a,isPaginationLoading:a},course:{data:{},error:b,isLoading:a},courses:{data:[],pagination:{pageRange:c,totalItems:c},isLoading:a},coursesAside:{data:[],isLoading:a},glossariesAside:{data:[],isLoading:a},glossary:{data:{id:"5d89973dfef01311e5045280",slug:"35624-webmasters-en",title:y,titleSEO:y,content:"\u003Cp\u003EGoogle's generation of page titles and descriptions (or \"snippets\") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.\u003C\u002Fp\u003E\n\n\u003Cp\u003EWe use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fguides\u002Fsearch-features\" target=\"_blank\"\u003Erich results\u003C\u002Fa\u003E based on markup on the page.\u003C\u002Fp\u003E\n\n\u003Cp\u003EWhile we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible. You can help improve the quality of the title and snippet displayed for your pages by following the general guidelines below.\u003C\u002Fp\u003E\n\n\u003Ch2\u003E\u003Ca id=\"page-titles\" name=\"page-titles\"\u003E\u003C\u002Fa\u003ECreate descriptive page titles\u003C\u002Fh2\u003E\n\n\u003Cp\u003ETitles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.\u003C\u002Fp\u003E\n\n\u003Cp\u003EHere are a few tips for managing your titles:\u003C\u002Fp\u003E\n\n\u003Cul class=\"spaced-list\"\u003E\n \u003Cli\u003EAs explained above, \u003Cstrong\u003Emake sure every page on your site has a title specified in the \u003Ccode\u003E\u003Ctitle\u003E\u003C\u002Fcode\u003E tag\u003C\u002Fstrong\u003E. If you’ve got a large site and are concerned you may have forgotten a title somewhere, the \u003Ca href=\"\u002Fglossary\u002F80407-webmasters-en\u002F\" target=\"_blank\"\u003EHTML suggestions\u003C\u002Fa\u003E page in Search Console lists missing or potentially problematic \u003Ccode\u003E\u003Ctitle\u003E\u003C\u002Fcode\u003E tags on your site.\u003C\u002Fli\u003E\n \u003Cli\u003EPage titles should be \u003Cstrong\u003Edescriptive and concise\u003C\u002Fstrong\u003E. Avoid vague descriptors like \u003Ccode\u003E\"Home\"\u003C\u002Fcode\u003E for your home page, or \u003Ccode\u003E\"Profile\"\u003C\u002Fcode\u003E for a specific person's profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.\u003C\u002Fli\u003E\n \u003Cli\u003EAvoid \u003Cstrong\u003Ekeyword stuffing\u003C\u002Fstrong\u003E. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like \u003Ccode\u003E\"Foobar, foo bar, foobars, foo bars\"\u003C\u002Fcode\u003E doesn't help the user, and this kind of \u003Ca href=\"\u002Fglossary\u002F66358-webmasters-en\u002F\" target=\"_blank\"\u003Ekeyword stuffing\u003C\u002Fa\u003E can make your results look spammy to Google and to users.\u003C\u002Fli\u003E\n \u003Cli\u003EAvoid \u003Cstrong\u003Erepeated or boilerplate titles\u003C\u002Fstrong\u003E. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site \"Cheap products for sale\", for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information (\"boilerplate\" titles) are also bad; for example, a standardized title like \u003Ccode\u003E\"\u003Cband name\u003E - See videos, lyrics, posters, albums, reviews and concerts\"\u003C\u002Fcode\u003E contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words \"video\", \"lyrics\", etc., only if that particular page contains video or lyrics. Another option is to just use \u003Ccode\u003E\"\u003Cband name\u003E\"\u003C\u002Fcode\u003E as a concise title and use the meta description (see below) to describe your site's content. The \u003Ca href=\"\u002Fglossary\u002F80407-webmasters-en\u002F\" target=\"_blank\"\u003EHTML suggestions\u003C\u002Fa\u003E page in Search Console lists any duplicate titles Google detected on your pages.\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Cstrong\u003EBrand your titles\u003C\u002Fstrong\u003E, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site—for instance, \u003Ccode\u003E\"ExampleSocialSite, a place for people to meet and mingle.\"\u003C\u002Fcode\u003E But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:\n \u003Cpre\u003E\u003Ctitle\u003EExampleSocialSite: Sign up for a new account.\u003C\u002Ftitle\u003E\u003C\u002Fpre\u003E\n \u003C\u002Fli\u003E\n \u003Cli\u003E\u003Cstrong\u003EBe careful about disallowing search engines\u003C\u002Fstrong\u003E from crawling your pages. Using the \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Freference\u002Frobots_txt\" target=\"_blank\" rel=\"noopener\"\u003Erobots.txt\u003C\u002Fa\u003E protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if we discover it by following a link from someone else's site. To display it in search results, Google will need to display a title of some kind and because we won't have access to any of your page content, we will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use \u003Ca href=\"\u002Fglossary\u002F93710-webmasters-en\u002F\" target=\"_blank\"\u003Ethe \"noindex\" directive\u003C\u002Fa\u003E.)\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\u003Ch3\u003EWhy the search result title might differ from the page's \u003Ctitle\u003E tag\u003C\u002Fh3\u003E\n\n\u003Cp\u003EIf we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in our search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query.\u003C\u002Fp\u003E\n\n\u003Cp\u003EWhen we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.\u003C\u002Fp\u003E\n\n\u003Cp\u003EIf you’re seeing your pages appear in the search results with modified titles, check whether your titles have one of the problems described above. If not, consider whether the alternate title is a better fit for the query. If you still think the original title would be better, let us know in our \u003Ca href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fgo\u002Fcommunity\" target=\"_blank\"\u003EWebmaster Help Forum\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\n\u003Cul class=\"spaced-list\"\u003E\n\u003C\u002Ful\u003E\n\n\u003Ch2\u003E\u003Ca id=\"how-snippet-created\" name=\"how-snippet-created\"\u003E\u003C\u002Fa\u003EHow snippets are created\u003C\u002Fh2\u003E\n\n\u003Cp\u003ESnippets are automatically created from page content. Snippets are designed to emphasize the page content that best relates to a user's specific search: this means that a page might show different snippets for different searches.\u003C\u002Fp\u003E\n\n\u003Cp\u003ESite owners have two main ways to suggest content for the snippets that we create: rich results and meta description tags.\u003C\u002Fp\u003E\n\n\u003Cul\u003E\n \u003Cli\u003E\u003Cstrong\u003E\u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fguides\u002Fsearch-gallery\" target=\"_blank\"\u003ERich results\u003C\u002Fa\u003E:\u003C\u002Fstrong\u003E Add structured data to your site to help Google understand the page: for example, a review, recipe, business, or event. \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fguides\u002Fsearch-features\" target=\"_blank\"\u003ELearn more about how rich results can improve your site's listing in Search results.\u003C\u002Fa\u003E\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Cstrong\u003EMeta description tags:\u003C\u002Fstrong\u003E Google sometimes uses \u003Ccode\u003E\u003Cmeta\u003E\u003C\u002Fcode\u003E tag content to generate snippets, if we think they give users a more accurate description than can be taken directly from the page content.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\n\u003Cul class=\"spaced-list\"\u003E\n\u003C\u002Ful\u003E\n\n\u003Ch3\u003E\u003Ca id=\"nosnippet\" name=\"nosnippet\"\u003E\u003C\u002Fa\u003EPreventing snippet creation\u003C\u002Fh3\u003E\n\n\u003Cp\u003EYou can, alternatively, prevent snippets from being created and shown for your site in Search results. Use the \u003Ca href=\"\u002Fglossary\u002F79812-webmasters-en\u002F\" target=\"_blank\"\u003E\u003Cmeta name=\"nosnippet\"\u003E\u003C\u002Fa\u003E tag to prevent Google from displaying a snippet for your page in Search results.\u003C\u002Fp\u003E\n\n\u003Ch3\u003E\u003Ca id=\"meta-descriptions\" name=\"meta-descriptions\"\u003E\u003C\u002Fa\u003ECreate good meta descriptions\u003C\u002Fh3\u003E\n\n\u003Cp\u003EGoogle will sometimes use \u003Ca href=\"\u002Fglossary\u002F79812-webmasters-en\u002F\" target=\"_blank\"\u003Ethe \u003Cmeta\u003E description tag\u003C\u002Fa\u003E from a page to generate a search results snippet, if we think it gives users a more accurate description than would be possible purely from the on-page content. A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they're looking for. There's no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.\u003C\u002Fp\u003E\n\n\u003Cul class=\"spaced-list\"\u003E\n \u003Cli\u003EMake sure that \u003Cstrong\u003Eevery page on your site has a meta description\u003C\u002Fstrong\u003E. The \u003Ca href=\"answer.py?answer=80407\" target=\"_blank\"\u003EHTML improvements\u003C\u002Fa\u003E page in Search Console lists pages where Google has detected missing or problematic meta descriptions.\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Cstrong\u003EDifferentiate the descriptions for different pages.\u003C\u002Fstrong\u003E Identical or similar descriptions on every page of a site aren't helpful when individual pages appear in the web results. In these cases we're less likely to display the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don't have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Cstrong\u003EInclude clearly tagged facts in the description.\u003C\u002Fstrong\u003E The meta description doesn't just have to be in sentence format; it's also a great place to include information about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book.\n \u003Cpre\u003E\u003Cmeta name=\"Description\" content=\"Written by A.N. Author, \nIllustrated by V. Gogh, Price: $17.99, \nLength: 784 pages\"\u003E\u003C\u002Fpre\u003E\n In this example, information is clearly tagged and separated.\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Cstrong\u003EProgrammatically generate descriptions.\u003C\u002Fstrong\u003E For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don't give users a clear idea of the page's content, and are less likely to be displayed in place of a regular snippet.\u003C\u002Fli\u003E\n \u003Cli\u003E\u003Cstrong\u003EUse quality descriptions.\u003C\u002Fstrong\u003E Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren't displayed in the pages the user sees, it's easy to let this content slide. But high-quality descriptions can be displayed in Google's search results, and can go a long way to improving the quality and quantity of your search traffic.\u003C\u002Fli\u003E\n\u003C\u002Ful\u003E\n\u003Cp style=\"text-align:right;margin-top:50px;\"\u003E\u003Cspan style=\"font-size: 10pt; color: #808080;\"\u003E\u003Cem\u003E* Nguồn: \u003Ca style=\"color: #808080;\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fanswer\u002F35624?hl=en\" target=\"_blank\"\u003EGoogle Search Console\u003C\u002Fa\u003E\u003C\u002Fem\u003E\u003C\u002Fspan\u003E\u003C\u002Fp\u003E",description:"Google's generation of page titles and descriptions (or \"snippets\") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent 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Thanh Bình, Q. Hải Châu, Tp. Đà Nẵng","Create good titles and snippets in Search Results","pham-van-sieng","brandee.edu.vn@gmail.com","luong-ngoc-huy","Chính sách bảo mật","chinh-sach-bao-mat","Điều khoản sử dụng","dieu-khoan-su-dung","Quy chế hoạt động","quy-che-hoat-dong","Chính sách hoàn học phí","chinh-sach-hoan-tra-hoc-phi","#0062ff","\u003Cp\u003E\u003Cspan style=\"color:#ffffff\"\u003EShare TK ChatGPT cho học viên \u003C\u002Fspan\u003E(\u003Ca href=\"https:\u002F\u002Fbrandee.edu.vn\u002Fshare-tai-khoan-chatgpt-cho-hoc-vien-brandee-mien-phi\"\u003Elink\u003C\u002Fa\u003E)\u003C\u002Fp\u003E","Copyright © 2021 Học viện Marketing Brandee","#478708","\u003Cp\u003EMời học viên trải nghiệm ChatGPT-plus(\u003Ca href=\"https:\u002F\u002Fbrandee.edu.vn\u002Fcong-cu\u002Fchatgpt-plus-click-chi-tiet-em-huong-dan-truoc-khi-dung\" target=\"_blank\"\u003E\u003Cspan style=\"color:#3498db\"\u003ELink\u003C\u002Fspan\u003E\u003C\u002Fa\u003E)\u003C\u002Fp\u003E","http:\u002F\u002Fonline.gov.vn\u002FHomePage\u002FCustomWebsiteDisplay.aspx?DocId=33213","6240889eeec58f3ec34963c1","https:\u002F\u002Fbrandee-vn.s3-ap-southeast-1.amazonaws.com\u002F2022\u002F3\u002F21c25530-ade6-11ec-bdae-af47efc5fc3e.jpeg","6240947beec58f3ec34963c4","https:\u002F\u002Fbrandee-vn.s3-ap-southeast-1.amazonaws.com\u002F2022\u002F3\u002F334b25a0-aded-11ec-bdae-af47efc5fc3e.jpeg","0932535927",1000000,"Giảng viên: Siêng Văn"));</script><script src="/_nuxt/20562a269ff74d97b049.js" defer></script><script src="/_nuxt/45fd82513848b4577abb.js" defer></script><script src="/_nuxt/4c8297d10041b13b60cf.js" defer></script><script src="/_nuxt/8a422bcf63b8be5a2dd8.js" defer></script><script src="/_nuxt/d87cf8e3088903655d37.js" defer></script>
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