Facebook supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed). When you're creating your ad, you may need to find specific info about the type of ad you're creating, such as what size your image should be or how many characters you can use.

The Facebook Ads Guide shows you which ads are available to you, the specs of your creative (e.g.: image size requirements, pixels, character limits) for different ad types, and what these ad types look like when they're running on Facebook.

The Facebook Ads Guide provides design guidelines for the following ad formats:

• Video
• Image
• Collection
• Canvas
• Carousel
• Slideshow

Visit the Facebook Ads Guide to learn more.

* Nguồn: Facebook