The carousel format allows you to create ads on Facebook that include many images and/or videos. When people see your ad, they can swipe through each image/video. A carousel is a good option for advertisers who sell many different types of products and want to put more than one product in front of their audience.

Overview

• About the carousel format
• Test the effectiveness of carousel

Resources

• Actual examples of effective uses of the carousel format
• Getting started with the carousel format
• A best practices guide for the carousel format
• Seven ways in which businesses are using the carousel format
• Design recommendations for carousel link ads for link clicks
• Design recommendations for carousel link ads for website conversions

Carousel Success Stories

• Christoff, an online T shirt company
• Wayfair, a furniture retailer
• Hotdeal, a daily deals site
• Tap4Fun, a mobile game developer

Create carousel ads

• Create a carousel ad
• About carousel ads
• Test the effectiveness of carousel

Measure carousel ads

• View insights reports on ads in the carousel format
• What's CTR (Link) and how is it calculated?
• There are duplicate carousel cards in my ad insights report