TRP buying lets advertisers familiar with TV campaigns plan and buy video campaigns using Nielsen-verified Target Rating Points (TRPs) on Facebook and Instagram. This allows video campaigns to be planned, bought and reported on in the same way as ads on TV and other online video channels. When using TRP buying, your campaign will be booked on an insertion order directly with Facebook and will be optimised towards Nielsen on-target delivery according to your chosen demographic audience.

When you purchase a campaign through TRP buying, you'll be able to reach people in the US, UK, France, Italy, Germany, Australia, Brazil, Canada, Malaysia, Indonesia, Philippines, Thailand and Mexico. You can target people within these regions by country, age, gender and US Nielsen DMA® (Designated Market Area) Regions. You can control how often to show your ads to someone in your audience by using the high-, medium- or low-frequency plan options.

How will TRP buying differ from other buying methods?

With TRP buying, Facebook offers optimisation towards Nielsen-verified Target Rating Points (TRPs) and will bill you when impressions are delivered on-target by Nielsen according to your demographic target audience. You can book campaigns through TRP buying up to 6 months in advance. Unlike other buying methods, TRP buying on Facebook will deliver a certain number of Nielsen-verified, on-target impressions for a specific campaign at a set price.

Getting started

TRP buying is limited to eligible campaigns only. Speak to your account representative for your TRP buying options.

Learn more about bidding and optimisation.

* Nguồn: Facebook