The Conversions objective is designed to drive valuable actions on your website or app. With Conversions as your objective, you can create ads that:

• Increase conversions on your website (Website Conversions)
• Increase conversions in your app (App Engagement)

Note: The Conversions objective requires the Facebook pixel for websites or App Events for apps.

When you create an ad with the Conversions objective, you can:

• Select where conversions take place: You can select either Website or App, and then select the Facebook pixel or app event that you want to use.
• Target people who have previously installed your app: You can target people who have previously installed your app in the Audience section of ad creation.

What platforms support the Conversions objective?

• Facebook
• Instagram
• Audience Network

Which ad formats can I choose from in the Conversions objective?

• Photo
• Video
• Carousel
• Slideshow
• Collection

* Nguồn: Facebook