Ad Exchange lets you earn money by using a Google display tool on your website to host third-party ads that are relevant to your audience.

In this article:

Manage your Ad Exchange and Google Analytics integration

If you use Ad Exchange, you can link your Ad Exchange account to Google Analytics so you can use Analytics to give context to your Ad Exchange data and get a better understanding of your performance. Before you can link your accounts, here are a couple considerations to keep in mind:

1. You must use the same email address in Analytics and Ad Exchange to link your accounts,
2. You must have have edit or admin permission in both accounts.
3. For each Analytics property, you must decide which view(s) to use for reporting.

Data discrepancies between Ad Exchange and Google Analytics

If you see significant data discrepancies between the reports in your Ad Exchange account and those in the Ad Exchange section of Analytics, keep in mind these points:

• Analytics only records data for Ad Exchange content ad units, and doesn't include link units, search boxes, mobile ads, or any other Ad Exchange products.
• You must include Analytics tracking code on every webpage running Ad Exchange for content ad units to match in both Analytics and Ad Exchange reports.

If your tracking code and account are set up correctly, and you see data discrepancies in your Ad Exchange and Analytics reports, it might be caused by one of the following:

• Iframes: Ad Exchange uses an iframe to serve ads. Browsers that don't support the