If you're using DSA, you can use the Automated upgrade method. This method copies your dynamic tracking URL templates to tracking templates.

Shopping campaigns are already compatible with Upgraded URLs. If you currently use dynamic tracking in your campaign, your parameters will begin to appear in the new Tracking template field in your Shopping campaign settings.

If you want to make changes to your legacy dynamic tracking settings, you'll need to use the Google Ads API (Google Ads API). Any change in the Google Ads interface will remove your legacy tracking and move it to the new tracking template field. This does not impact your ad serving, but might cause inconsistencies in the API if you use a third-party campaign manager for your Shopping campaigns that does not yet support Upgraded URLs.

Google Ads for video TrueView campaigns will be upgraded automatically in May 2015, so you don't need to take any action.

TrueView URLs structure

TrueView ad URLs currently rely on the following structure:

• TrueView in-stream ads: One display URL and one destination URL for your landing page. Your landing page can be your YouTube channel or watch page, or a page from a relevant website.
• TrueView in-display ads: These ads do not rely on specific display and destination URLs. Instead, advertisers choose whether a user lands on their channel or watch page.

After the upgrade, there will be three different URL fields available for TrueView in-stream ads only:

• Display URL: Your ad's visible URL, which must have same domain as the ad's final URL.
• Final URL: The final URL represents the actual landing page for your ad. This can be your YouTube channel or watch page, or a page from a relevant website.
• Tracking template: You can use the tracking template to specify tracking parameters or redirects for your ads. Google Ads for video will use this template to assemble the actual final URL to associate with the ad impression.

More about tracking templates for TrueView in-stream ads:

• At this time, tracking templates for TrueView ads are only available at the ad level.
• Any tracking templates established at the account level in Google Ads will also apply to TrueView ads.
• You can now insert new ValueTrack parameters, as well as create custom parameters for more useful campaign performance data.

About the upgrade

• If your destination and display URL domains match, then Google Ads will copy your current destination URL into the new final URL field.
• If your current destination URL domains don’t match your display URL domains, then Google Ads will move the existing destination URL into a tracking template. We'll create your final URLs from the landing page portion of your destination URLs.
• There will be no changes to how URLs are structured for TrueView in-display ad creation at this time.

If you use app installs ads or engagement ads (that use app deep links), your ads will be automatically upgraded with all Google Ads accounts beginning July 2015. To successfully use conversion tracking for your ads after the upgrade, you'll need to:

• App install ads: Add tracking in the local tracking template. For app promotion ads in Search Network campaigns, you’ll need to move your ads into new mobile app install campaigns before upgrading your URLs. See how to move your ads to a new mobile app installs campaign.
• App engagement ads: Add referrer parameters to your app deep link URLs.

Dynamic remarketing campaigns support Upgraded URLs. You might need to manually upgrade any URL tracking used at the ad level, or, for business data feeds in the shared library, at the feed level. Learn how to upgrade your dynamic display ads and feeds.

Campaigns created using AdWords Express will continue using the existing destination URL format. No action is required to upgrade.

Custom HTML ads are not compatible with Upgraded URLs and will continue to use Destination URLs.

Custom parameters will not be available at the URL level for Gmail multi-product and Gmail catalog ads.

The upgrade tool in the Google Ads UI is only compatible with Gmail image and Gmail single promotion ads, not Gmail multi-product and Gmail catalog ads. To upgrade Gmail multi-product and Gmail catalog ads, please edit the ads manually and re-save them.

Gmail Ads are also not compatible with Google Ads Editor.

Every case is different, but to demonstrate a common scenario for advertisers, we'll explain how to perform this step for URLs that contain cross-domain redirects (i.e. redirects that route through another domain).

1. From the type list, select the items that you want to edit. For example, select Ads and Extensions > Text ads to edit text ad destination URLs.
2. In the data view, select the rows to edit. To filter the data view so that you see fewer rows, use the tree view or advanced search.
3. From the edit panel, remove your destination URL from the “Destination URL” field. 
4. Click URL options, then add your final URL to the “Final URL” or “Final mobile URL” field and add your tracking template to the “Tracking template” field.

1. In the toolbar, click the dropdown next to “Post” and choose Post URL upgrades.
2. Review your changes and click Post URL upgrades.

1. In Google Ads, select the Ads tab.
2. From the Edit drop-down menu select Download spreadsheet...
3. Leave the Advanced editing settings boxes checked as shown and click Download.

Note: If you choose to use the Download report button, you'll need to ensure the ID and Action columns are included in your file. You'll also need to change the Action column values to "Set" as one of the steps in your process.

Every case is different, but to demonstrate a common scenario for advertisers, we'll explain how to perform this step for URLs that contain cross-domain redirects (i.e. redirects that route through another domain).

1. Open your downloaded file with spreadsheet software.
   (You can also try importing it into Google Sheets.) Your spreadsheet will contain a Destination URL column with the entire ad URL. It will also contain new, empty Upgraded URL columns: Final URL, Mobile Final URL, Tracking Template, and Custom Parameter:
   
2. Populate the spreadsheet columns as shown below:
   1. Tracking template column:
      • First, copy the tracking portion of your Destination URL column to the Tracking template column.
      • Then, insert {lpurl} within the tracking template (where the original landing page URL once appeared within your original Destination URL). (In our example below, the parameter should be inserted at the end of the tracking template.)
   2. Final URL column: Copy the landing page portion of the URL in the Destination URL column to the Final URL column.
      
   3. Destination URL column: Once you have used your Destination URL to populate the values in the Final URL and Tracking template columns, delete the contents of this column. This column should be empty before you upload your spreadsheet to your account.
3. Save the spreadsheet as a .xls, .xlsx, .tsv, or .csv file.
   1. In Google Sheets, use File > Download as comma-separated values to save as .csv

1. In Google Ads, select the Ads or Keywords tab.
2. In the Edit drop-down menu, select Upload spreadsheet.
   
3. Select Choose file and select your .csv file.
4. Select Upload and preview. Google Ads uploads your .csv file and attempts to upgrade your ads based on the changes you made to the spreadsheet. Google Ads displays a summary of results. (Note: The summary only shows the first 200 rows.)
5. Errors: If any errors occur, select Preview changes to see the details. Correct the errors and upload the corrected file.
6. Select Apply changes. Google Ads will only update the ads that do not have errors. Learn more about uploading with this feature.

Editing your account-level tracking template manually:

You can edit your URL settings at the account level from your campaign's Shared library menu.

Set your tracking template manually at the campaign level:

You can edit your URL settings at the campaign level from your campaign's Settings tab.

Enter your landing page URL as your final URL. In the example below, we show you how to do this at the ad level. You can also make this change using the bulk upload tool (except for Gmail multi-product and catalog template ads).

Set your final URL manually at the ad level:

Learn how to prepare your changes using bulk uploads:

Warning: Bulk upload is only available for the advanced upgrade of text ads and Dynamic Search Ads. It does not support image ads, ads from the Ad gallery, App / digital content ad, Mobile app engagement ads, call-only ads, Gmail multi-product or Gmail catalog ads.

Download your ad URLs

Separate the URL tracking elements within your file

Upload your spreadsheet in Google Ads

Set any custom parameter values

Ideally these are set at the keyword level as shown below. The custom parameter for this example is named _kwid and the value is set to 12345. (Each keyword would typically be set to a different value.)

Set your custom parameter values manually at the keyword level:

Note: You can also use the bulk upload tool to make this change at scale.

Editing your account-level tracking template manually:

You can edit your URL settings at the account level from your campaign's Shared library menu.

Set your tracking template manually at the campaign level:

You can edit your URL settings at the campaign level from your campaign's Settings tab.

Enter your landing page URL as your final URL. In the example below, we show you how to do this at the ad level. You can also make this change using the bulk upload tool.

Set your final URL manually at the ad level:

Learn how to prepare your changes using bulk uploads:

Download your ad URLs

Separate the URL tracking elements within your file

Upload your spreadsheet in Google Ads

Set any custom parameter values

Ideally these are set at the keyword level as shown below. The custom parameter for this example is named _kwid and the value is set to 12345. (Each keyword would typically be set to a different value.)

Set your custom parameter values manually at the keyword level:

Note: You can also use the bulk upload tool to make this change at scale.

If you have a cross-domain redirect set up, that means that once someone clicks your ad, he or she will pass through a website with a different domain (for example, the “example.com” in “www.example.com”) before or after reaching your landing page.

Redirects can be set up within a destination URL or your own website. Below are some examples. They’re considered “cross-domain” redirects because someone will visit different domains between clicking an ad and visiting a landing page.

Our advertising policies state that an ad’s landing page must have the same domain as the display URL. With Upgraded URLs, cross-domain redirects aren’t allowed to be in the “Final URL” field, and must be set up in the “Tracking template” field.

If you’re having trouble using bulk upload to upgrade your URLs, please review this list of common bulk upload errors and possible solutions.

Yes. Upgraded URLs can contain parameters, like {xyz}, that aren’t AdWords ValueTrack parameters. Those parameters will remain unchanged in the URL of the ads. For example, if your final URL is https://example.com/shoes?tracking={tracking}, then {tracking} won't change after someone clicks on your ad.

You can find the remaining destination URLs in your account by using filters.

For Ads and Keywords

1. Click the Ads or Keywords tab.
2. In the top left of the tab, select All but removed from the dropdown menu.
3. Click Filter, then select Create filter.
4. Select Dest. URL from the dropdown menu.
5. Insert https in the text field to the right.
6. Click Apply.
7. Use the basic or advanced methods to upgrade your remaining ads or keywords. Click Edit and select Download spreadsheet… to download the ads and keywords that haven’t been upgraded.

For sitelinks and feeds

1. Sign into your AdWords account.
2. In the bottom left, click Shared library.
3. Click Business data, then select the feed you want to check (e.g. “Main sitelink feed”).
4. Click the Download report button to download the file.
5. Open the file in any spreadsheet editing software.
6. Sort your spreadsheet by the “SitelinkUrl” column.
7. Any remaining URLs in the “SitelinkUrl” column are destination URLs that still need to be upgraded. Use the basic or advanced methods to upgrade your remaining sitelinks or feed items.

For this example:

1. Create a new custom parameter: Name the parameter _kwdid.
2. Create a new tracking template: Use the new custom parameter and the {creative} ValueTrack parameter. Place the tracking template at the highest possible account structure level (at either the account, campaign, or ad group levels).
3. Set the final URL: This should be the actual landing page URL, as this URL will be combined with the tracking template.
4. Set the Sitelink final URL: This should be the actual landing page URL, as this URL will also be combined with the tracking template. Insert the {ignore} ValueTrack parameter between the URL and the tracking parameters. You can't put any content-altering parameters after the {ignore} parameter. Note that {ignore} is removed from the URL when your ad is shown.
   • An alternative is to place matchtype={matchtype} in the tracking template. However, it will then be used in the final URL for both the ad and the sitelink.
5. Set the value of the custom parameter for each keyword.

This alternative method does not use a tracking template:

1. Create a new custom parameter: Name the parameter _kwdid.
2. Set the final URL: Use the _kwdid in the final URLs for both the ad and sitelink.
3. Set the custom parameter value: Set the value of the custom parameter _kwdid for each keyword.
4. Use the {ignore} ValueTrack parameter: Place the parameter between the tracking parameters and the actual landing page URL in the final URLs for both your ad and the sitelink. You can't put any content-altering parameters after the {ignore} parameter. Note that {ignore} is removed from the URL when your ad is shown.

The {lpurlpath} parameter will no longer be supported for use in tracking templates beginning July 2015. See our recommendations below for the appropriate ValueTrack parameters to use with the new Upgraded URLs format.

You can also learn more about how to choose the right ValueTrack parameter.

Note that for all the above examples 1-3 where {lpurlpath} can be easily transitioned to the new URL format, {lpurlpath} immediately follows example.com in the URL string.

If your {lpurlpath} tracking URLs don't fall into any of these three use cases, please update these URLs with alternative parameters that best suit your tracking needs. If you have any questions about this change, please reach out to your account team.