Drive app engagement with your messaging
Advertise a compelling reason for users to re-engage with your app
Before we start setting up campaigns, it’s important to establish your creative strategy.
Offer something compelling in your ads that will encourage users to engage with your app. If they’ve dropped out or forgotten about your app, they may need a simple reminder, special bonus or intriguing offer to entice them back.
Tip
Create messages that speak to your users depending on how familiar they are with your brand. You can provide a reminder for users about the magic of your app. Test out things like loyalty rewards and offers, and customize those offers based on the value of the interactions and the users you're targeting.
Example: Food delivery app
Going back to our food delivery service app, you’ll want to compel certain groups of users to perform specific actions. Here’s an example messaging strategy based on the post-install activities.
| Engage with... | By saying to them... |
|---|---|
| New Users |
"We've got what you need." |
| Interested Users |
"Save 10% - This Weekend Only." |
| Lapsed Paying Users |
"Try some of our new restaurants." |
| High Value Users |
"Order again and your next meal's on us." |
* Nguồn: Google